At Last, One Big Layoff Not Caused By AI

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By Douglas A. McIntyre Published

Quick Read

  • Etsy (ETSY) laid off 12% of its workforce for strategic refocusing rather than for AI reasons, while posting 6% revenue growth to $668 million.

  • Block (XYZ) axed 40% of its workforce and Oracle (ORCL) fired 21,000 workers, both citing AI-driven productivity gains as justification.

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At Last, One Big Layoff Not Caused By AI

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AI is already behind tens of thousands of layoffs, according to the companies that made them. The most well-known is that Block (NYSE: XYZ | XYZ Price Prediction) laid off 40% of its workforce in March. Oracle (NASDAQ: ORCL) fired 21,000 people earlier this year.

The layoffs were made in the name of AI, making their workforces more productive. However, skeptics said it was simply a matter of improving the bottom line. This was cynical and impossible to prove.

The Oracle and Block layoffs were part of what is supposed to be an AI Armageddon. This would spread from junior bankers who analyze bank deals to the people who handle checkout at Walmart (NYSE: WMT). The figure is supposed to eventually be in the millions. If so, it could drive US unemployment to double digits and damage the economy.

Finally, a company has said it will lay people off to return to its core business. Etsy (NASDAQ: ETSY) cut 12% of its workforce, which was 220 people. Most were in its product and engineering operations. It forcefully said AI was not a factor. It was just a simple way to make its business more focused. The cuts weren’t driven by cost-cutting initiatives or artificial intelligence, Chief Executive Kruti Goyal said in a message to Etsy’s workers. “Buyers are discovering products in new ways. Sellers have access to increasingly powerful tools to build their businesses. And the expectations they have of Etsy continue to rise.”

Etsy posted strong quarterly earnings when it made the worker announcement. Revenue rose 6% to $668 million from the same period the year before. EPS rose to $.98 from $.39. The numbers were from “continuing operations.” It had sold one of its divisions, which affected its figures.

Etsy’s announcement does not prove that AI will never affect job decisions. It does show, however, that sometimes a layoff is just a layoff because a company can make more sense of itself when it restructures.

Contact [email protected] for any questions or corrections.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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