How now, brown cow? The question took on renewed relevance this week following an online survey by the Innovation Center of U.S. Dairy that found 7% of all American adults believe chocolate milk comes from brown cows. That percentage works out to 16.4 million Americans, a number greater than the population of all but four states.
The survey results have stoked concerns among nutritionists, farm groups and others in the food industry who fear most Americans lack basic food knowledge, and because of this they make uninformed choices for their diet.
That percentage matches the results of Public Policy Polling findings from 2013 that revealed 7% of voters think the moon landing was faked.
A Harris poll from four years ago of 2,250 people surveyed online in November 2013 found that 42% of all Americans believe in ghosts.
Just over than half of Americans, 54%, polled by survey company YouGov, believe in the existence of intelligent aliens.
On the 50th anniversary of President John F. Kennedy’s assassination, 61% of Americans polled believed others besides Lee Harvey Oswald were involved.
Some voters polled ascribed nefarious motives behind the U.S. government and American industry. Eleven percent of them believe the federal government allowed 9/11 to happen. Public Polling Policy found 9% of voters think the government adds fluoride to our water supply for reasons that have nothing to do with dental health.
Almost one in seven voters, 15%, think the medical industry and the pharmaceutical sector “invent” new diseases to make money.
Fourteen percent of voters polled by Public Policy Polling in 2013 believe in Bigfoot.
About 5% of voters still believe in the 50-year-old story that Paul McCartney is dead.