American Express is locking in the next generation of $695 annual fee payers at 40% cohort growth, eight times the boomer rate, right as Robinhood and Capital One crowd the premium card field.
Gen Z is the fastest growing customer cohort for American Express by far. → Baby Boomers +5% → Gen-X: +10% → Millennials: +14% → Gen-Z: +40% $AXP https://t.co/wU7BgW31gG
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