Apple US Market Share Crushes Samsung

Print Email

Apple Inc. (NASDAQ: AAPL) iPhone sales continued to rise and its market share crushed rival Samsung, based on comScore smartphone sales figures for September. Apple’s share of original equipment manufacturer (OEM) sales was 43.6% against Samsung’s 27.6%.

The other OEMs had very modest segments of the market: LG at 9.4%, Motorola at 4.8% and HTC at 3.3%. Motorola was the second largest manufacturer in the world in 2006, trailing only Nokia. HTC was making share sales gains in 2011 at a pace that made it look as if it would occupy the top tier of OEMs.

Apple’s strength in September was also evident in opearting system (OS) market share. Despite the fact that its iOS is only available in Apple products, its share was 43.6% to Google Android’s at 52.3%. Alphabet Inc.’s (NASDAQ: GOOGL) Android is the OS used in virtually every smartphone sold in America.

Apple’s last quarterly earnings announcement indicates that its dominance in the U.S. market, and around the world, will continue.

For the period that ended September 26:

The Company posted quarterly revenue of $51.5 billion and quarterly net profit of $11.1 billion, or $1.96 per diluted share. These results compare to revenue of $42.1 billion and net profit of $8.5 billion, or $1.42 per diluted share, in the year-ago quarter. Gross margin was 39.9 percent compared to 38 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue.

The growth was fueled by record fourth quarter sales of iPhone, the expanded availability of Apple Watch, and all-time records for Mac sales and revenue from services.

The numbers were particularly impressive because the new iPhone 6s was only available for part of this period. Apple sold 48 million iPhones during this time.

ALSO READ: Apple Is the Most Profitable Company in the World

Two years ago, as Samsung Galaxy sales rose rapidly, there was a concern that Apple’s market share would plunge. The comScore September numbers show how quickly Apple turned the tables with the iPhone 6 family introduction.