Companies /Technology

Apple Inc.

NASDAQ: AAPL Consumer Electronics
$343.46
▲ $1.46 (+0.43%) today
Markets closed · 8:39am ET

24/7 Wall St. View

AAPL at a Glance

Valuation
Market cap
$5.01T
P/E ratio
39.4
Dividend yield
0.31%
Profitability
Revenue (TTM)
$466.8B
Profit margin
27.6%
EPS (TTM)
$8.72
Price
52-week range
$243 – $348
24/7 target
$398.16
Street target
$329.38
Earnings
Next report
Nov 2, 2026
Q3 2026 EPS
$2.02
vs. $1.89 est.
+6.8%

Headquartered in Cupertino, CA Fiscal year ends September NASDAQ: AAPL apple.com

About Apple

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services worldwide. Its hardware product lineup includes iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro. The company operates six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — that provide integrated experiences across its device ecosystem. Apple's services business encompasses the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. The company generates revenue across five geographic segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. With more than 150,000 employees, Apple maintains a large and growing installed base of active devices across all major product categories and geographies, which serves as a foundation for its expanding services business. Updated

Revenue by Segment · Q3 2026
  1. iPhone50%
  2. Services28%
  3. Mac9%
  4. Wearables, Home and Accessories7%
  5. iPad6%

Latest Activity

KeyBanc is staying Underweight with a $250 target, arguing the iPhone 18 supercycle thesis breaks if pricier phones and thinner carrier deals stretch upgrade timelines.

$AAPL - KEYBANC WARNS APPLE'S IPHONE 18 MOMENTUM MAY FADE KeyBanc reiterated its Underweight rating and $250 price target on Apple following a survey of 2,046 iPhone users. The firm warns that higher prices, fewer carrier promotions and longer upgrade cycles could weaken
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Zero lead times in China mean the Pro models are sitting in stock, the clearest real-time demand signal ahead of Apple earnings. Suppliers tied to iPhone volumes feel it first.

$AAPL - JEFFERIES WARNS IPHONE 18 DEMAND IS WEAKENING Jefferies says demand for Apple's iPhone 18 Pro and Pro Max is deteriorating, citing shorter delivery times and falling resale prices. In China, lead times have dropped to zero, while reported component order cuts reach
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Bonds returned 14% over the decade, well short of the 39% rise in inflation, while Nvidia returned 13,127%. That gap explains why so many portfolios now lean hard on a handful of AI names.

Last 10 Years... NVIDIA $NVDA: +13,127% Bitcoin $BTC: +12,645% $AMD: +7,733% Tesla $TSLA: +2,607% Apple $AAPL: +1,177% Microsoft $MSFT: +938% Google $GOOGL: +755% Amazon $AMZN: +509% Meta $META: +460% S&P $SPY: +319% Gold $GLD: +220% US Inflation: +39% US Bonds $AGG: +14%
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A preorder sellout in minutes is the first hard read on holiday-quarter iPhone demand, weeks before Apple puts numbers to it.

JUST IN: Apple's iPhone Duo is sold out minutes after preorder opens
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A four-week slip in delivery dates, from October 23 to November 16-23, is the number to watch: it either signals a blowout December quarter for Apple or thin launch inventory that pushes revenue into the next quarter.

APPLE'S IPHONE DUO SELLS OUT MINUTES AFTER PRE-ORDERS OPEN Apple's ($AAPL ) new iPhone Duo saw its initial pre-order inventory sell out almost immediately, with estimated delivery dates slipping from October 23 to November 16–23. However, the rapid sellout may reflect limited
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KeyBanc is reading the 44% month-over-month jump in September hardware spending as pulled-forward demand rather than a durable run rate, and is sticking with Underweight and a $250 target on Apple.

$AAPL - KEYBANC REITERATES SELL-BIASED RATING ON APPLE DESPITE STRONG IPHONE 18 DEMAND KeyBanc maintains its Underweight rating on Apple with a $250 price target. September hardware spending surged 44% month-over-month, far above the three-year average of 15%, suggesting
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Mad Money w/ Jim Cramer 10/13/26

  • Semis called the market's ball and chain: the VanEck chip ETF fell 7.22% over six sessions, its worst streak since May of last year
  • Cramer says Micron's China memory fears are overblown, pointing to 26 long-term take-or-pay contracts running to 2030
  • Apple stays a buy into the foldable two-screen iPhone, with new Siri devices driving memory and CPU demand
  • Wells Fargo should have been a winner on Charlie Scharf's rate-sensitive setup and next-year guidance

The call is to ignore the chip tape and look at where the silicon actually goes: Cramer argues Micron and AMD demand is real even as Korean memory pricing drags the whole group lower. He also thinks the bank selloff mispriced Wells Fargo, which makes more money if rates keep climbing.

AAPLApple
New 52-week high$341.27+0.1% vs prior high · 2026-09-25

Apple cleared its September 25 peak with a $341.27 close, a fresh 52-week high on the same day it launched its smart home lineup. The $5 trillion name is still making new ground.

Pre-orders are already live, making this Apple's first real hardware category launch tied to the rebuilt Siri and its opening move against Amazon's Echo installed base.

Apple just introduced HomeView, a face-recognizing smart display meant to be the hub of the home, from FaceTime calls to hands-free automations. The new hub pairs with a completely rebuilt Siri AI and can sit on a table or mount on a wall. Pre-orders live now ahead of a https://t.co/uGXtxk9GcD
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AAPL Coverage

Frequently Asked Questions

What does Apple do?

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services worldwide. Its hardware product lineup includes iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro.

What is the AAPL stock price target?

24/7 Wall St.'s 12-month price target for AAPL is $398.16, rated Buy. The Wall Street consensus target is $329.38. AAPL price prediction →