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Apps & Software

Google (GOOG) Goes For Microsoft’s (MSFT) Throat

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By Douglas A. McIntyre Published
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Perhaps because Google is not doing too well with YouTube it has decided to see if it can go after the richest franchise in software history. The new premium version of Google desktop software which has e-mail, document and spreadsheet functions will license for $50 and come with support. Microsoft’s product in this space is Office, which has 450 million users.

The only advantage the Google product, Apps Premier Edition, seems to have over Microsoft is cost. Business users are used to the features of the Microsoft products and their ubiquity makes the interaction of enterprise computers around the world fairly seamless.

Google may just be wasting time.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

Contact [email protected] for any questions or corrections.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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