Borderfree IPO Follows Lead of Other Recent Techs: Higher
Borderfree offered 5 million shares in an initial public offering Friday morning. Shares priced at the top of their expected range. Shares were up more than 20% in morning trading.
Borderfree Inc. (NASDAQ: BRDR) offered 5 million shares in an initial public offering Friday morning. Shares priced at the top of their expected range of $14 to $16, valuing the e-commerce technology company at about $488 million.
The company operates a proprietary technology and services platform that allows U.S. retailers to transact business with consumers in more than 100 countries. Among its customers are J. Crew, Land’s End, Macy’s, Neiman Marcus, Under Armour, Warby Parker and Williams-Sonoma. At the end of December, the company claimed to be operating 158 e-commerce sites for 91 customers.
Borderfree has offered underwriters an option on 750,000 additional shares at the IPO price. Lead underwriters for the IPO are Credit Suisse and RBC Capital Markets.
The company said it will use net proceeds for general corporate purposes and may use a portion of the proceeds to make acquisitions.
Revenue in 2013 totaled $110.5 million, and the company posted a net loss of $654,000. The company does not specify competitors by name, but it is evident that potential customers for its services could choose instead to develop a homegrown solution or contract with a major enterprise software firm to build a custom version similar to Borderfree’s platform.
Shares were up nearly 22% at $19.46 in the late morning Friday, after hitting a high of $21.25 earlier.
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Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.
He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.
