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Cars and Drivers

Ford (F) Passes On Fixing Jaquar And Rover: Turns to Short List Of Buyers

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By Douglas A. McIntyre Published
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Based on Ford’s (F) recently posted third quarter earnings, the company is getting better at running its core car business. But apparently not good enough to think it can turn around its flagging Jaguar and Rover brands. That’s a shame.

Ford will probably not get a lot of money for the two brands because they are so damaged now. They would certainly be worth more as part of the No.2 US car company if they were operating successfully two or three years down the road. Niche car company Porsche has a market cap of $22 billion.

Word from Reuters is that India’s Tata Motors, Mahindra & Mahindra , and One Equity Partners are the final bidders for the two brands. Estimates are that Jag and Rover could bring in as much as $1.5 billion.

Ford would be better off just hiring the management of the two Indian companies to run its global auto operations.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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