February sales results for the two U.S. luxury car brands showed a 30.4% growth in the sales of Ford Motor Co.’s (NYSE: F) Lincoln to 8,039, while General Motors Co.’s (NYSE: GM) Cadillac division sales were flat at 11,840.
Lincoln’s sales improvement was based largely on the success of the new MKX, with sales up 109.3% to 2,375. It has a base price of $38,360. Sales of the MKZ rose 16% to 2,128. The low-end sedan has a base price of $35,190.
At Cadillac, sales of its aging entry-level ATS collapsed by 21.5% to 1,591. Cadillac needs an entry-level car to bring in younger customers. The base price of the ATS sedan is $33,215, which puts it against the lowest priced cars of most other luxury manufacturers.
Sales of Cadillac’s best-selling SRX were also disappointing at 4,017, up only 5.5%. The SRX is another entry-level vehicle, in this case in the crossover category. Its base price is $37,650. SRX sales are a third of all of Cadillac’s.
Each brand has a large gulf to cover to move nearer to the sales of the most successful luxury car makers. Lincoln has the popular line-up to do that, for the time being.
Sponsored: Find a Qualified Financial Advisor
Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to 3 fiduciary financial advisors in your area in 5 minutes. Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests. If you’re ready to be matched with local advisors that can help you achieve your financial goals, get started now.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Editors' Picks
