Cars and Drivers

Ford F-Series Pickup Tops January Sales; Toyota, Nissan Post Massive Gains

Paul Ausick

Published: February 1, 2018 1:00 pm

Last Updated: January 12, 2020 3:50 am

Ford Motor Co. (NYSE: F) sold 58,937 F-Series pickups in January, topping sales of General Motors Co.’s (NYSE: GM) Chevy Silverado by 18,221 units. Even adding in sales of the GMC Sierra, however, Ford outsold GM in the monthly pickup wars by nearly 7,000 units.

Ford F-Series pickup sales rose 1.6% year over year in January, compared with an increase of 14.5% in Silverado sales and a drop of 18.3% in Sierra sales.

Fiat Chrysler Automobiles N.V.’s (NYSE: FCAU) Ram pickup sales dropped 16% year over year to 32,039 units sold in the month.

Other full-size pickups on offer in the United States are the Tundra from Toyota Motor Corp. (NYSE: TM) and the Nissan Titan. Toyota Tundra sales for January totaled 7,644, up 33.6% year over year. Nissan reported January Titan sales of 4,051 units, 46.4% higher year over year.

Sales of GM’s midsize Chevy Colorado pickup rose 24.9% to 8,011 units, and sales of the GMC Canyon rose 5.4% to 2,171 in January. Toyota sold 16,712 of the company’s midsize Tacoma pickups, up 28.3% compared with January of last year.

Nissan’s midsize Frontier pickup sold 5,901 units in January, a jump of 53% year over year.

In the full-size pickup segment, January sales of 142,916 vehicles from the Detroit Three pencils out to a Ford market share of 41.2% (a month-over-month increase of 1.3 percentage points). GM’s share came in at 28.5% for the Chevy Silverado (down 1.7 points) and 11.8% (down 3.9 points) for the GMC Sierra. Ram’s market share totaled 22.4% (up 4.4 points).

In 2017, Ford’s share of the full-size pickup market came in at 39.7%, while Silverado nabbed 26.0%, Sierra took 9.6% and Ram rang up 24.7%.

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