Ford F-Series Dominates Pickup Market

Ford Motor Co. (NYSE: F) sold 75,092 F-Series pickups in September, topping sales of Fiat Chrysler Automobiles N.V. (NYSE: FCAU) Ram pickups of 51,856 units. For the first three quarters of 2018, Ford has sold 659,018 F-Series pickups to Ram’s total of 375,583. General Motors Co. (NYSE: GM), which no longer reports monthly sales results, reported third-quarter total sales of 424,403 Chevy Silverado pickups and 152,242 GMC Sierra pickups, for a total of 576,645 units.

Ford F-Series pickup sales rose 3.1% year over year for the first nine months of the year compared to a sales dip of 0.6% for the two GM models. Ram pickup sales were flat over the same period.

Other full-size pickups on offer in the United States are the Tundra from Toyota Motor Corp. (NYSE: TM) and the Nissan Titan. Tundra sales for September totaled 11,159, up 6.7% year over year. For the first nine months of the year, Toyota sold 87,782 Tundra pickups, up 2.5% year over year.

Nissan reported September Titan sales of 5,907 units, up 56.6% year over year. For the first three quarters of 2018, Titan sales totaled 37,839, an increase of 6.4% over the same period in 2017.

Toyota sold 22,265 of the company’s midsize Tacoma pickups in September, up 23.3% compared with September of last year. Tacoma’s total sales for the three quarters ring in at 183,909, up 24.8% year over year. Tacoma is the top-selling midsize pickup in the United States for the year to date.

Nissan’s midsize Frontier pickup sold 8,718 units in September, a leap of 70.6% year over year. Sales for the first three quarters rose 7.9% to 59,574 units.

Honda Motor Co. Ltd. (NYSE: HMC) sold 2,536 midsize Ridgeline pickups in the month, down by 8.9% year over year. Honda Ridgeline sales of 22,804 units in the first nine months of 2018 are down 14.2% year over year.

GM’s midsize Chevy Colorado has sold 104,838 units through the first nine months of the year, and the GMC Canyon has sold 25,273 units.

Ford’s 2018 F-Series is new and has beaten both GM and FCA to market with a new truck. The 2019 GM trucks are due by the end of the year, and Ford is expected to have its new 2019 Ranger midsize pickup to dealers late this year or early next.

For the year to date, Ford has captured 40.9% of pickup sales among the Detroit Three. GM Silverado sales took 26.3% of sales, Sierra nabbed 9.4% and Ram took 23.3%.

In 2017, Ford’s share of the full-size pickup market came in at 39.7%, while Chevrolet Silverado nabbed 26%, GMC Sierra took 9.6% and Ram rang up 24.7%.

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