What If E*Trade (ETFC) Is Worth Zero?

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By Douglas A. McIntyre Published
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E*Trade (NASDAQ: ETFC) is making its non-executive chairman Donald Layton CEO today. The move is puzzling since he is a former vice chairman of JP Morgan (NYSE: JPM). He was "installed" in his chairman’s job when Citadel Investment Group dumped $1.75 billion into ETFC to save it from Chapter 11. The financial company’s mortgage portfolio was failing, dragging the entire operation down.

According to The Wall Street Journal "Citadel has nearly a 20% stake, and tapping Mr. Layton is a sign Citadel is getting antsy for results." Aside from its discount brokerage business, E*Trade has $12 billion in home equity loans. Based on most economic data, those loans are losing value every day.

Citadel may want to sell the discount brokerage business to one company, perhaps TDAmeritrade (NASDAQ:AMTD) and the mortgage business to another buyer, probably a fund which would pick it up at a big discount.

The trouble with the idea is that it is not clear that the value of the two pieces of the company add up to better than zero.

Last June, E*Trade was worth over $26. It now trades for a little over $4. But, investors cannot see into the balance sheet of the brokerage, so there is no way to tell what the actual value of the company may be. Its market cap is less than $2 billion.

The home equity portfolio which the company owns is almost certainly dropping in value as each week passes and mortgage defaults rise. Almost every sign points to the fact that housing is getting worse and not better.

Much less than a year ago, the market thought Citigroup (NYSE: C) was worth $250 billion. That number quickly fell to $123 billion, a sign that valuing large financial institutions with complex balance sheets can lead to huge dislocations between perception and reality.

E*Trade may be worth nothing. With the discount brokerage firm tethered to the mortgage business, the firm may appear to have a value. Break those things apart and the curtain gets opened on what the company actually faces as write-downs.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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