The aim is to compete on price and in size. Groupon will charge $0.15 per successful swipe. It will also charge 1.8% for Visa and Mastercard and 3% for American Express. Any merchant that runs a deal with Groupon in the United States can now accept payments at the lowest rates available. Merchants also can use the app to scan and redeem Groupons and monitor additional spent over the value of the Groupon.
The firm said that merchants also will have their credit card deposits in their bank accounts overnight.
Groupon shares are trading higher by 7.5% at $5.05, but we would note that the post-IPO trading range has been $4.00 to $31.14. Groupon’s market cap is about $31.4 billion, according to Yahoo! Finance.
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