When Banks and Brokers Downgrade Each Other (BAC, MS)

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By Douglas A. McIntyre Updated Published

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It is usually a wonder when you see bank and brokerage firms analyst upgrades or downgrades on competitors in the bank and brokerage sector… Are they really downgrading themselves?  That is the question regarding Bank of America Corp. (NYSE: BAC) and Morgan Stanley (NYSE: MS) this morning.  Bofa/Merrill Lynch has downgraded Morgan Stanley.  The new rating, Neutral.  The old, Buy.    And the comments and the notes might be more important than the official rating change.

BofA/Merrill Lynch also cut the earnings estimates for both the third quarter and for the fiscal year.  The firm noted that upside at current prices is likely to be sluggish because shares are elevated and because there are very few catalysts remaining that would be able to keep taking shares higher.  BofA also noted that it is surprised by the competitive environment for sales and trading new hires when it comes to compensation and pay.  Specifically, BofA noted how Morgan Stanley is having to offer higher payouts toward retail brokerage operations to the point that it could take away some level of the firm’s earnings. BofA had previously noted how Morgan Stanley was deeply undervalued, but this report says that is no longer the case.

Morgan Stanley shares are down about 3% at $28.50 this morning in early trading indications; B of A shares are down almost 2% at $17.65 at the same time.  Financial stocks were already getting clipped after Barron’s pointed out a back to reality after such large gains.  But there is still the notion that when a bank of brokerage firm research analyst officially downgrades a competitor, they might in fact be unofficially downgrading their own firm.

JON C. OGG

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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