Google vs. Meta: A 38.7% Gap That Cost Investors $3,633
As seen on the 24/7 Wall St. homepage on September 24, 2026.
A $10,000 stake in Google grew to $13,872 over the past year, while the same amount in Meta reached $10,239. Picking the wrong half of the ad duopoly cost $3,633 in twelve months.
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Over the twelve months ending September 24, 2026, Google returned 38.7% against Meta's 2.4% in the same digital advertising market.
Choosing Meta over Google cost an investor $3,633 in a single year, a real divergence between two companies many treat as interchangeable bets on online advertising spending.
Google held its gains through the period while Meta only approached breakeven late in the year.
For investors benchmarking the digital-ads duopoly, the two stocks do not move in lockstep heading into their next reporting periods.