Jim Cramer floats a $20 Authentic Brands takeout for Mattel
As seen on the 24/7 Wall St. homepage on October 1, 2026.
An unconfirmed $20 per share takeout number for Mattel, floated by Cramer and aimed at Authentic Brands, the serial IP buyer behind the Care Bears and Lee deals. Mattel holders now have a price to anchor on.
Authentic might be buying MAT for $20? That would be a nice coda for Ynon
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Jim Cramer posted on X that Authentic Brands Group might be acquiring Mattel at $20 per share, framing it as a fitting capstone for Ynon Kreiz's tenure running the toymaker. The post is unconfirmed speculation, but $20 is now a public anchor price that Mattel holders will measure any eventual offer against.
Authentic Brands is a serial intellectual-property acquirer with a track record of absorbing consumer brands and licensing their names across retail and entertainment. A deal for Mattel would give it one of the most recognizable toy and entertainment IP libraries in the world, including Barbie and Hot Wheels.
Cramer's post drew engagement within hours, suggesting the idea landed with at least a slice of the retail investing audience. With even a whisper of a $20 figure circulating publicly, the stock now has a rumor-driven ceiling that traders will reference.
Nothing in the post confirms a deal is underway, a bid has been made, or that either company has commented. Until there is a formal announcement, $20 remains a number floated in a single social media post.
Mentioned: MAT