Simplify enters the bidding for USCF ETFs, topping the $2-a-share Madison Dearborn offer

As seen on the 24/7 Wall St. homepage on September 28, 2026.

A competing Simplify bid puts the $2 a share Madison Dearborn deal for the $6 billion USCF platform in play, and Marygold holders already banked a 91% pop on the first offer.

The Plot Thickens: Simplify has made an alternative and slightly bigger offer to acquire USCF ETFs. Sounds like a bidding war brewing.. https://t.co/uyABeMvo9W https://t.co/0FSvpBTVCt [Quoted @EricBalchunas]: MORE M&A: Madison Dearborn (PE firm) is acquiring USCF ETFs (which have $6b aum, $USO biggest fund) for $2 a share via its holding co Marygold $MGLD, a micro cap up 91% this morning on news. They are also bringing in Tim Rotolo (the guy behind $URNM) to run/build up ETF biz for https://t.co/QphgbUIusH
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Simplify Asset Management has submitted a competing bid to acquire USCF ETFs, described as slightly larger than the $2-a-share deal that private equity firm Madison Dearborn had already struck through its holding company Marygold.

USCF is a meaningful prize: the platform manages $6 billion in assets, with the U.S. Oil Fund as its flagship product.

The Madison Dearborn plan also included bringing in Tim Rotolo, the architect behind the uranium ETF URNM, to lead and expand the ETF business. Whether that management arrangement survives a successful Simplify counteroffer is now an open question.

ETF industry analyst Eric Balchunas flagged the development on X, calling it a bidding war brewing, and the outcome sets where Marygold shares settle next.

Mentioned: MGLD