Nike earnings eve and wallstreetbets can barely be bothered to care
As seen on the 24/7 Wall St. homepage on September 30, 2026.
Charging $200 for a sweat suit they get made in a Chinese sweat shop for $5 is why brother
Apathy ahead of an earnings report is its own signal: 524 comments, and the top-voted takes focus on pricing power and stale product rather than the numbers. If the brand story is the problem, a margin beat buys only a day without a re-rating.
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A r/wallstreetbets post by Spartanghostt6 titled "Nike earnings are tomorrow and nobody seems to give a ..." drew 501 upvotes ahead of the earnings report, and the mood was indifference. The author called Nike a dead stock, questioned who would buy shares at $35, and said even a 10 to 15 percent earnings pop would not fix the longer-term picture.
The top comment, from IputSwitchesOnGlocks, went straight at the brand problem: charging $200 for a sweat suit produced overseas for $5. A grievance about pricing power outranked every comment about revenue or margins.
Other commenters pointed to dead mall traffic, product sameness across store aisles, and a half-joking suggestion that an AI announcement would do more for the stock than any earnings beat. The thread reads as collective fatigue with a brand story that has worn thin.
Apathy ahead of an earnings report is its own kind of signal. With the crowd debating whether a beat even matters, a margin beat or a China recovery line in the release buys a single session before the same structural questions resurface.
Mentioned: NKE