Piper Sandler Teen Survey Names Beauty's Biggest Winners for 2026
As seen on the 24/7 Wall St. homepage on October 13, 2026.
Beauty spending is rebounding among teens, and Piper Sandler's read of nearly 9,000 of them puts Ulta and Estee Lauder on the winning side with e.l.f. still the top cosmetics brand.
PIPER SANDLER: TEEN SURVEY REVEALS MAJOR WINNERS AND LOSERS ACROSS STOCKS Piper Sandler's latest survey of nearly 9,000 U.S. teens highlights shifting consumer trends. BEAUTY: Spending rebounds, with ULTA and EL top picks. ELF remains the leading cosmetics brand, while Rhode
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Piper Sandler's semi-annual survey of nearly 9,000 U.S. teens, one of Wall Street's most closely watched reads on young spending, shows beauty bouncing back after a period of softer demand.
Within beauty, Ulta and Estee Lauder emerged as the top picks among teen shoppers, a signal that prestige and specialty retail are recapturing wallet share from mass-market alternatives. For investors tracking which retail and beauty names have genuine teen-driven momentum, placement on this list has historically moved sentiment.
e.l.f. held its position as the leading cosmetics brand among teens, a result that reinforces the brand's durability at the affordable end of the market. The survey also flagged Rhode as a name to watch in the beauty space, though the full detail of that finding was not disclosed in the initial release.
Piper Sandler's teen survey carries weight as a leading indicator of consumer preference, showing which brands are building loyalty before it reaches quarterly earnings reports.