PC DRAM prices jump 13%-18% in Q4 as notebook demand collapses
As seen on the 24/7 Wall St. homepage on October 30, 2026.
Memory suppliers are pushing through double-digit price hikes into falling demand, a pricing power signal that lands squarely on PC makers' margins next year.
TrendForce: PC DRAM prices are rising 13%-18% QoQ in Q4, even as notebook shipments are expected to fall another 9% after a 14% decline in Q3.
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PC DRAM prices are climbing 13% to 18% quarter over quarter in Q4, per TrendForce, even as notebook shipments keep shrinking.
Suppliers pushing hikes of this size into a weakening notebook market are holding supply tight enough to set prices regardless of volume.
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Rising DRAM costs against softer consumer demand compress the room PC brands have to protect profitability.
Keep an eye on whether notebook OEMs absorb the higher component costs or pass them on to buyers.