Tom LaSorda, the CEO of Chrysler, says he will be his own sales and marketing director. The fellow who held the job until recently was sacked.
LaSorda says he will focus on dealer relationships and putting an end to building a large number of cars and trucks that don’t have dealer orders. Weird. Investors would think Chrysler could keep track of that. The orders come in, or they don’t. The vehciles get built on the number of orders. Maybe it’s magic.
Chrysler has about 100,000 cars and trucks sitting around that were not ordered. They are "unassigned" to use the wording of the Associated Press.
It is surprising that Chrysler did not go outside the organization to find someone who was not involved with the intial problem. How about James Lentz, the group VP of marketing at Toyota USA. That would be a good place to start.
Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.
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