Cars and Drivers

As Chrysler Fails, Nissan Loses It Relevance

The big news about November car sales is that Chrysler continues to lose market share at a remarkable and unsustainable rate. Edmunds predicts that Chrysler sales will drop 35% from the same month last year, bring its piece of the US…

By Douglas A. McIntyre
Published November 30, 2009, 2:21pm ET · 1 min read

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The big news about November car sales is that Chrysler continues to lose market share at a remarkable and unsustainable rate. Edmunds predicts that Chrysler sales will drop 35% from the same month last year, bring its piece of the US market to 7.8% down from 11.4% in November 2008. Chrysler’s new management insists that the car firm can survive for two years while it prepares to bring Fiat models into the US to bolster its product line. The boast gets harder to believe as each month passes. Chrysler is unlikely to have sold more than 55,000 vehicles last month

The other important milestone in November may be that Nissan became the laggard among car companies with any meaningful market share in the US. Hyundai could move ahead of Nissan in total sales. Hyundai sales are expected to surge 26% to 43,000 units. Nissan sales are expected to be flat compared with November of last year at about the same unit level as Hyundai.

Edmunds does not expect a significant change in sales for Ford (NYSE:F), Toyota (NYSE:TM), or GM compared to November 2008. Honda (NYSE:HMC) sales are expected to drop 9%.

Edmunds expects total industry sales to be down 4% year-over-year and off 15% from October 2009.

Douglas A. McIntyre

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Douglas A. McIntyre

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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