The difference here is that its Kmart unit is just going to remove its layaway service fee for its online and in-store purchases starting September 7th and going through November 17th.
Kmart says that it is currently the only mass retailer to offer the program 365 days a year around the nation. Another difference from the Wal-Mart layaway plan is that Kmart touts no minimum transaction amount.
Sears shares are up 0.7% at $57.76 while Wal-Mart shares are down by 1.5% at $73.68 so far today.
JON C. OGG