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Journalists Are Largest Drinkers of Coffee

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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coffee cup

Marketers of coffee may want to take note that their best customers are journalists. Long hours and rigorous deadlines may be the reason.

According to research blog Pressat:

Out of the 10,000 professionals who were included in a survey conducted by Pressat, 85 per cent said they drink at least three cups of coffee a day, and nearly 70 per cent admitted that their working ability would be affected without a daily mug of coffee.

It seems that drinking coffee is a necessity on the job in a wide variety of professions. The highest consumers, sinking over four cups daily, were those with stressful careers: journalists consumed the most, followed closely by police officers and teachers. Could it be that being overstretched or working late pushed the workforce to consume more caffeine?

The top ten professions based on the research:

Here are the ten top professions for coffee drinking, according to the survey:

Journalists and media staff
Police officers
Teachers
Plumbers and trade workers
Nurses and medical staff
Company executives
Telesales
IT technical support
Retail staff
Drivers

While jittery journalists should not worry the public, the same does not hold true of police officers and nurses and medical staff.

READ ALSO: What Express and Premium Store Launches Can Mean for Starbucks

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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