Betterware de Mexico S.A.P.I. de C.V

BeFra (NYSE: BWMX), formerly known as Betterware de México, is a branded consumer products platform operating across Mexico, Brazil, the United States, and expanding markets throughout Latin America. The company brings together three iconic brands under one umbrella: Betterware, which offers innovative home organization and solutions products; Jafra, a beauty and personal care company with operations in Mexico and the United States; and Tupperware (Latin America), a food storage and drinkware brand acquired in June 2026. BeFra operates through a proprietary direct-selling model leveraging a network of approximately 1.4 million independent associates across its three brands. The company combines world-class manufacturing capabilities with an asset-light, person-to-person commercialization model that capitalizes on gig economy trends. BeFra generates revenue primarily in Mexico (87.5% of Q3 2026 revenue), with growing contributions from Latin America (8.2%) and the United States (4.3%). Updated Oct 22, 2026