Betterware de Mexico S.A.P.I. de C.V

Betterware de México, S.A.P.I. de C.V. (trading as BeFra on the NYSE under symbol BWMX) is a Mexican direct-selling consumer products company operating through three business segments: Betterware, Jafra, and Tupperware. The Betterware segment sells household products including kitchen and food storage, home solutions, bedroom, laundry and cleaning, technology and mobility, bathroom, and wellness categories. The Jafra segment offers beauty and personal care products spanning fragrances, color cosmetics, skin care, and toiletries. Following its June 2026 acquisition of Tupperware's Latin American operations, the company also sells kitchen and home products including food containers, hydration, preparation, tableware, baby and kids, and organization products under the Tupperware brand through a perpetual, royalty-free exclusive license across Latin America. The company operates manufacturing facilities and distribution networks in Mexico, Brazil, the United States, and other Latin American markets, leveraging a direct-selling model through networks of independent distributors and consultants. Updated Oct 1, 2026