a.k.a. Brands Holding Corp

a.k.a. Brands Holding Corp. (NYSE: AKA) is a portfolio company of next-generation fashion brands targeting younger consumers who discover fashion through social media and primarily shop online. The portfolio includes Princess Polly, Culture Kings, Petal & Pup, and mnml. The company operates an omnichannel model spanning e-commerce, physical retail stores, wholesale partnerships, and marketplace distribution. It employs a data-driven 'test and repeat' merchandising model, introducing new and exclusive fashion weekly across its brands. The company generates revenue across three key geographies: the United States, Australia & New Zealand, and Rest of World, with the U.S. representing the largest market. Princess Polly is its flagship brand, expanding aggressively into U.S. physical retail and international markets via a new U.K. distribution center. Culture Kings is a streetwear-focused brand transitioning to a full-price, test-and-repeat model. Petal & Pup is a lifestyle brand growing through specialty wholesale partnerships. Updated Aug 5, 2026