Companies /Consumer Cyclical

Alibaba Group Holding Ltd

NYSE: BABA Internet Retail
$115.76
▼ $4.07 (−3.40%) today
Markets open · 3:45pm ET

Q2 2026 Earnings

Reported Nov 25, 2025, 4:02pm ET · SEC source
$1.23
Miss −78.71%
EPS · est. $5.78
$34.8B
Miss −85.69%
Revenue · est. $243.2B
−7.3%
Trailing market
BABA vs S&P since report
6 quarters
Consecutive EPS misses

Market Reaction

% change · around the report
−1%0+1%+2%Nov 25Nov 26report 4:02pm ETearnings+0.8%+0.1%
−1%0+1%+2%Nov 25Nov 26earnings+0.8%+0.1%
BABA +0.1%S&P 500 +0.8%
−0.7%0+0.7%+1.4%Nov 25Nov 26report 4:02pm ETearnings+1.0%+0.1%
−0.7%0+0.7%+1.4%Nov 25Nov 26earnings+1.0%+0.1%
BABA +0.1%NASDAQ +1.0%
0+3%+6%Nov 24Dec 3report 4:02pm ETearnings+1.3%+0.7%
0+3%+6%Nov 24Dec 3earnings+1.3%+0.7%
BABA +0.7%S&P 500 +1.3%
0+3%+6%Nov 24Dec 3report 4:02pm ETearnings+2.4%+0.7%
0+3%+6%Nov 24Dec 3earnings+2.4%+0.7%
BABA +0.7%NASDAQ +2.4%
−2.31%
Day of report
+0.38%
Next session
+0.68%
One week
−5.43%
30 days

S&P 500 over the same 30 days: +1.90%.

Did BABA Beat Earnings? Q2 2026 Results

Alibaba delivered a jarring earnings miss in its fiscal second quarter of 2026, reporting EPS of $1.23 against a consensus estimate of $5.78 — a 78.71% shortfall — while revenue of $34.81 billion fell 85.69% below the $243.20 billion analysts had expected, with revenue declining 85.3% year over year. The headline numbers, however, tell only part of the story: the dramatic compression reflects a deliberate and aggressive reinvestment cycle rather than a deteriorating business. Alibaba nearly doubled its sales and marketing spend as a percentage of revenue — from 13.7% to 26.8% — to fuel the rapid scaling of Taobao Instant Commerce and quick commerce infrastructure, while capital expenditures reached $31.50 billion in the quarter alone. Cloud Intelligence remained a genuine bright spot, with revenue accelerating 34% and <a href="https://247wallst.com/investing/2026/02/16/alibabas-new-ai-model-runs-8x-faster-while-sentiment-hits-60-6/">AI-related product revenue</a> posting its ninth consecutive quarter of triple-digit growth. Management was explicit that near-term profitability will continue to fluctuate as the company redirects cash flow toward AI infrastructure and long-term platform growth.

Key Takeaways
  • Cloud Intelligence Group revenue growth accelerated to 34% driven by AI-related product adoption
  • Quick commerce revenue surged 60% year-over-year driven by Taobao Instant Commerce rollout
  • Customer management revenue grew 10% driven by improving take rate and Quanzhantui penetration
  • 88VIP membership surpassed 56 million with double-digit year-over-year growth
  • Successful 11.11 Global Shopping Festival with double-digit consumer growth on Taobao app
  • AIDC turned adjusted EBITA positive driven by AliExpress operating efficiency improvement

“We have entered into an investment phase to build long-term strategic value in AI technologies and infrastructure and a consumption platform integrating daily life services and e-commerce. With our significant strategic investments in these areas, our two core businesses of AI + Cloud and consumption continued to deliver strong growth this quarter. Robust AI demand further accelerated our Cloud Intelligence Group business, with revenue up 34% and AI-related product revenue achieving triple-digit year-over-year growth for the ninth consecutive quarter. In our consumption business, quick commerce continued to scale with significant improvement in unit economics and drove rapid growth in monthly active consumers on the Taobao app.”

Alibaba CEO, on the earnings call

Forward Guidance & Outlook

Alibaba has entered a sustained investment phase focused on AI technologies and infrastructure and a consumption platform integrating daily life services and e-commerce. Management explicitly stated that near-term profitability is expected to fluctuate as the company re-invests profits and free cash flow for the future. Over the past four quarters, approximately RMB120 billion has been deployed in capital expenditure toward AI and cloud infrastructure. The company will continue to invest in anticipation of customer growth and technology innovation, including AI products and services, to increase adoption of AI infrastructure cloud and strengthen market leadership.

BABA YoY Financials

Q2 2026 vs Q2 2025 · SEC filings Q2 2025 Q2 2026
$0$70.0B$140.0B$210.0B$236.5B$34.8BRevenue$92.5B$13.6BGross Profit$35.2B$754.0MOperating Income$44.1B$2.9BNet Income
$0$70.0B$140.0B$210.0BRevenueGross ProfitOperating IncomeNet Income

BABA Revenue by Segment

Alibaba E-commerce Group
Taobao and Tmall Group
E-commerce (Customer Management)$11.1B+10.0%
Customer Management (Taobao/Tmall)
China E-commerce (Customer Management)
All Others (Freshippo, Cainiao, Alibaba Health, etc.)$8.8B−25.0%
All Others
China Quick Commerce

Figures from SEC filings and company reports. Not investment advice.