Companies /Consumer Defensive

Brown-Forman Corporation

NYSE: BF-B Beverages - Wineries & Distilleries
$26.20
▼ $0.15 (−0.56%) today
Markets open · 10:37am ET
24/7 Rating HOLD
12-Month Price Target
$27.49 +3.9% upside

Set by 24/7 Wall St.’s proprietary analysis of professional targets, profit trajectory, sector, risk, and retail attention. How we calculate our price targets →

Current close $26.45
Street consensus $28.26
Ours vs. the Street −2.7%
$24.42Conservative$26.45Current$27.49Our Target$29.42Optimistic
12-Month Projection Historical Optimistic Target Conservative
$24$27$30Oct 2025Oct 2027Today$29.42$27.49$24.42
$24$27$30Oct 2025Oct 2027Today$29.42$27.49$24.42

Analyst Sentiment

19ANALYSTS
Buy211%
Hold1368%
Sell421%
The Bottom Line

Brown-Forman is fairly valued at current levels. With our price target of $27.49 suggesting modest upside, the stock appears to be trading near fair value. Consider your portfolio allocation and investment timeline before making a decision.

The 24/7 Factor

Base Growth
Conservative growth baseline (reduced to avoid double-counting P/E growth)
1.05×
Sector Momentum
Stable but slower growth, recession resistant
1.02×
Analyst Consensus
Mixed analyst views
−0.6%
Earnings Growth
Positive earnings momentum
+0.6%
Volatility Adjustment
Lower volatility stock
+1.4%
Read our full methodology →

5-Year Projection

Long-Term Forecast Optimistic Target Conservative
$24$28$32$36’26’27’28’29’30’31$36.81$32.97$26.18
$24$28$32$36’26’27’28’29’30’31$36.81$32.97$26.18

Prediction History

BF-B Price Target History Our Target Stock Price
$26$28Jul 9Oct 2$27.31$26.19
$26$28Jul 9Oct 2$27.31$26.19
$26.10$27.00$27.90$28.80May 28Oct 2$27.31$26.19
$26.10$27.00$27.90$28.80May 28Oct 2$27.31$26.19
Date Price Target Stock Price Rating Upside
$27.31 $26.19 HOLD +4.3%
$27.30 $26.17 HOLD +4.3%
$27.91 $25.94 BUY +7.6%
$28.41 $26.22 BUY +8.3%
$28.18 $26.73 BUY +5.4%
$27.96 $27.22 HOLD +2.7%
$28.65 $28.44 HOLD +0.7%
$28.39 $27.87 HOLD +1.9%
Date Price Target Stock Price Rating Upside
$27.31 $26.19 HOLD +4.3%
$27.30 $26.17 HOLD +4.3%
$27.96 $27.22 HOLD +2.7%
$26.42 $25.70 HOLD +2.8%
$27.62 $27.82 HOLD −0.7%
$28.75 $25.92 BUY +10.9%

Frequently Asked Questions

What is the BF-B stock price prediction for 2030?

Looking ahead to 2030, our model projects BF-B could trade at an average price of $31.55, with a potential range between $23.66 and $39.44. This represents a potential 19.3% return from today’s price. Long-term forecasts depend heavily on company execution, competitive dynamics, and broader market conditions.

Is BF-B a buy, sell, or hold right now?

24/7 Wall St. currently rates BF-B as a HOLD. Near fair value (3.9%) Among Wall Street analysts, 2 rate it Buy, 13 rate it Hold, and 4 rate it Sell.

What is the BF-B stock price target in an optimistic scenario?

In our optimistic scenario for BF-B, the stock could reach $29.42 over the next 12 months, representing a 11.2% gain from today’s price. This scenario assumes favorable conditions materialize, including strong earnings growth, positive market sentiment, and successful execution of company initiatives.

What is the downside risk for BF-B stock?

Our conservative scenario for BF-B projects a price of $24.42 over the next 12 months (-7.7% from current levels), suggesting relatively limited downside if headwinds materialize. No forecast is a guarantee. Position sizing and time horizon still matter.

Projections are estimates based on current data, updated daily. Not investment advice. Learn how we calculate these projections →