Companies /Consumer Defensive

Brown-Forman Corporation

NYSE: BF-B Beverages - Wineries & Distilleries
$26.18
▼ $0.06 (−0.23%) today
Markets closed · 1:43am ET
24/7 Rating BUY
12-Month Price Target
$28.20 +8.4% upside

Set by 24/7 Wall St.’s proprietary analysis of professional targets, profit trajectory, sector, risk, and retail attention. How we calculate our price targets →

Current close $26.03
Street consensus $28.26
Ours vs. the Street −0.2%
$24.84Conservative$26.03Current$28.20Our Target$29.92Optimistic
12-Month Projection Historical Optimistic Target Conservative
$24$27$30Sep 2025Sep 2027Today$29.92$28.20$24.84
$24$27$30Sep 2025Sep 2027Today$29.92$28.20$24.84

Analyst Sentiment

19ANALYSTS
Buy211%
Hold1368%
Sell421%
The Bottom Line

Brown-Forman appears attractively valued at current levels. With a 8.4% upside to our $28.20 target, the risk-reward profile looks favorable for investors with a 12-month time horizon.

The 24/7 Factor

Base Growth
Conservative growth baseline (reduced to avoid double-counting P/E growth)
1.05×
Sector Momentum
Stable but slower growth, recession resistant
1.02×
Analyst Consensus
Mixed analyst views
−0.6%
Earnings Growth
Positive earnings momentum
+0.6%
Volatility Adjustment
Lower volatility stock
+1.3%
Read our full methodology →

5-Year Projection

Long-Term Forecast Optimistic Target Conservative
$28$32$36’26’27’28’29’30’31$38.58$35.73$27.32
$28$32$36’26’27’28’29’30’31$38.58$35.73$27.32

Prediction History

BF-B Price Target History Our Target Stock Price
$26$28Jun 18Sep 11$28.41$26.22
$26$28Jun 18Sep 11$28.41$26.22
Date Price Target Stock Price Rating Upside
$28.41 $26.22 BUY +8.3%
$28.18 $26.73 BUY +5.4%
$27.96 $27.22 HOLD +2.7%
$28.65 $28.44 HOLD +0.7%
$28.39 $27.87 HOLD +1.9%
$28.84 $28.61 HOLD +0.8%
$29.28 $28.77 HOLD +1.8%
$26.42 $25.70 HOLD +2.8%

Frequently Asked Questions

What is the BF-B stock price prediction for 2030?

Looking ahead to 2030, our model projects BF-B could trade at an average price of $33.54, with a potential range between $25.15 and $41.92. This represents a potential 28.9% return from today’s price. Long-term forecasts depend heavily on company execution, competitive dynamics, and broader market conditions.

Is BF-B a buy, sell, or hold right now?

24/7 Wall St. currently rates BF-B as a BUY. Moderate upside (+8.3%) Among Wall Street analysts, 2 rate it Buy, 13 rate it Hold, and 4 rate it Sell.

What is the BF-B stock price target in an optimistic scenario?

In our optimistic scenario for BF-B, the stock could reach $29.92 over the next 12 months, representing a 15.0% gain from today’s price. This scenario assumes favorable conditions materialize, including strong earnings growth, positive market sentiment, and successful execution of company initiatives.

What is the downside risk for BF-B stock?

Our conservative scenario for BF-B projects a price of $24.84 over the next 12 months (-4.6% from current levels), suggesting relatively limited downside if headwinds materialize. No forecast is a guarantee. Position sizing and time horizon still matter.

Projections are estimates based on current data, updated daily. Not investment advice. Learn how we calculate these projections →