Celsius Holdings

Celsius Holdings (CELH) Q1 2025 Earnings

Reported May 6, 2025 at 6:58 AM ET · SEC Source

Q1 25 EPS

$0.18

MISS 5.91%

Est. $0.19

Q1 25 Revenue

$329.3M

MISS 3.81%

Est. $342.3M

vs S&P Since Q1 25

-39.3%

TRAILING MARKET

CELH -5.9% vs S&P +33.5%

Market Reaction

Did CELH Beat Earnings? Q1 2025 Results

Celsius Holdings delivered a disappointing first quarter of 2025, missing on both top and bottom lines as revenue fell 7.4% year over year to $329.28 million, coming in 3.81% below the $342.31 million consensus estimate, while adjusted diluted EPS of… Read more Celsius Holdings delivered a disappointing first quarter of 2025, missing on both top and bottom lines as revenue fell 7.4% year over year to $329.28 million, coming in 3.81% below the $342.31 million consensus estimate, while adjusted diluted EPS of $0.18 trailed the $0.19 analyst forecast by 5.91%. The primary culprit was the timing of U.S. Distributor incentive programs and elevated promotional allowances weighted toward late in the quarter, which pressured North American sales even as underlying retail scanner data suggested consumer demand remained broadly intact. Shares tumbled roughly 12% in pre-market trading following the release, reflecting investor concern over the domestic softness. International revenue offered a meaningful counterpoint, rising 41% to $22.80 million. Looking ahead, management pointed to the April 1 close of the Alani Nu acquisition, which helped the combined portfolio capture 16.2% of U.S. Energy drink dollar share on a pro forma basis in Q1, as a catalyst for renewed momentum heading into the second quarter.

Key Takeaways

  • Gross margin expansion of 110 basis points to 52.3% driven by sourcing efficiencies for raw and packaging materials
  • International revenue grew 41% YoY driven by organic growth in legacy EMEA markets and newly launched markets
  • Combined Celsius Holdings portfolio captured 16.2% U.S. energy drink dollar share, gaining 81 basis points YoY
  • Alani Nu retail sales increased 88% YoY reaching 5.3% dollar share
  • Revenue decline driven by timing and structure of distributor incentive programs and retail promotional allowances weighted to late Q1
  • Lapping prior year CELSIUS ESSENTIALS launch and multiple promotional activations
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CELH YoY Financials

Q1 2025 vs Q1 2024, source: SEC Filings

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CELH Revenue by Segment

With YoY comparisons, source: SEC Filings

Q1 25 Q1 26
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CELH Revenue by Geography

With YoY comparisons, source: SEC Filings

Q1 25 Q1 26

“Celsius navigated a dynamic operating environment in the first quarter while continuing to invest in our core brand, product innovation and operational scale. We saw business fundamentals strengthen through the quarter and are encouraged by the positive momentum heading into Q2. With the Alani Nu acquisition now closed, continued gains in retail shelf space, and strong international growth across both legacy and new markets, we are confident in our growth strategy and we believe that we are well-positioned as a leader in modern energy.”

— John Fieldly, Q1 2025 Earnings Press Release