Companies /Consumer Defensive

Clorox Company

NYSE: CLX Household & Personal Products
$103.82
▼ $0.41 (−0.39%) today
Markets open · 3:50pm ET
24/7 Rating BUY
12-Month Price Target
$112.32 +7.6% upside

Set by 24/7 Wall St.’s proprietary analysis of professional targets, profit trajectory, sector, risk, and retail attention. How we calculate our price targets →

Current close $104.41
Street consensus $101.65
Ours vs. the Street +10.5%
$97.14Conservative$104.41Current$112.32Our Target$120.15Optimistic
12-Month Projection Historical Optimistic Target Conservative
$90$100$110$120Aug 2025Aug 2027Today$120.15$112.32$97.14
$90$100$110$120Aug 2025Aug 2027Today$120.15$112.32$97.14

Analyst Sentiment

19ANALYSTS
Buy15%
Hold1474%
Sell421%
The Bottom Line

Clorox appears attractively valued at current levels. With a 7.6% upside to our $112.32 target, the risk-reward profile looks favorable for investors with a 12-month time horizon.

The 24/7 Factor

Base Growth
Conservative growth baseline (reduced to avoid double-counting P/E growth)
1.05×
Sector Momentum
Stable but slower growth, recession resistant
1.02×
Analyst Consensus
Mixed analyst views
−1.0%
Earnings Growth
Significant earnings decline
−3.0%
Volatility Adjustment
Lower volatility stock
+0.9%
Read our full methodology →

5-Year Projection

Long-Term Forecast Optimistic Target Conservative
$100$120$140’26’27’28’29’30’31$155.07$140.94$104.78
$100$120$140’26’27’28’29’30’31$155.07$140.94$104.78

Prediction History

CLX Price Target History Our Target Stock Price
$96$102$108$114May 28Aug 21$113.02$106.69
$96$102$108$114May 28Aug 21$113.02$106.69
Date Price Target Stock Price Rating Upside
$113.02 $106.69 BUY +5.9%
$105.12 $105.70 HOLD −0.6%
$98.95 $105.15 HOLD −5.9%
$110.53 $95.53 BUY +15.7%
$110.56 $93.80 BUY +17.9%
$110.71 $96.95 BUY +14.2%
$112.32 $96.81 BUY +16.0%
$111.35 $97.26 BUY +14.5%

Frequently Asked Questions

What is the CLX stock price prediction for 2030?

Looking ahead to 2030, our model projects CLX could trade at an average price of $132.73, with a potential range between $99.55 and $165.92. This represents a potential 27.1% return from today’s price. Long-term forecasts depend heavily on company execution, competitive dynamics, and broader market conditions.

Is CLX a buy, sell, or hold right now?

24/7 Wall St. currently rates CLX as a BUY. Moderate upside (+7.6%) Among Wall Street analysts, 1 rate it Buy, 14 rate it Hold, and 4 rate it Sell.

What is the CLX stock price target in an optimistic scenario?

In our optimistic scenario for CLX, the stock could reach $120.15 over the next 12 months, representing a 15.1% gain from today’s price. This scenario assumes favorable conditions materialize, including strong earnings growth, positive market sentiment, and successful execution of company initiatives.

What is the downside risk for CLX stock?

Our conservative scenario for CLX projects a price of $97.14 over the next 12 months (-7.0% from current levels), suggesting relatively limited downside if headwinds materialize. No forecast is a guarantee. Position sizing and time horizon still matter.

Projections are estimates based on current data, updated daily. Not investment advice. Learn how we calculate these projections →