Companies /Consumer Cyclical

Crocs Inc

NASDAQ: CROX Footwear & Accessories
$117.53
▲ $1.52 (+1.31%) today
Markets closed · 4:36pm ET

Q2 2026 Earnings

Reported Jul 30, 2026, 7:02am ET · SEC source
$4.55
Beat +4.65%
EPS · est. $4.35
$1.2B
Beat +2.67%
Revenue · est. $1.1B
−6.1%
Trailing market
CROX vs S&P since report
6 quarters
Consecutive EPS beats

Market Reaction

% change · around the report
−12%−8%−4%0Jul 30Jul 31report 7:02am ETearnings+1.5%−3.3%
−12%−8%−4%0Jul 30Jul 31earnings+1.5%−3.3%
CROX −3.3%S&P 500 +1.5%
−10%−5%0Jul 30Jul 31report 7:02am ETearnings+2.7%−3.3%
−10%−5%0Jul 30Jul 31earnings+2.7%−3.3%
CROX −3.3%NASDAQ +2.7%
0+7%+14%+21%Jul 29Aug 6report 7:02am ETearnings+4.6%+14.2%
0+7%+14%+21%Jul 29Aug 6earnings+4.6%+14.2%
CROX +14.2%S&P 500 +4.6%
0+7%+14%+21%Jul 29Aug 6report 7:02am ETearnings+6.5%+14.2%
0+7%+14%+21%Jul 29Aug 6earnings+6.5%+14.2%
CROX +14.2%NASDAQ +6.5%
−7.38%
Day of report
+3.52%
Next session
+8.51%
One week
−2.65%
30 days

S&P 500 over the same 30 days: +3.42%.

Did CROX Beat Earnings? Q2 2026 Results

Crocs, Inc. posted a strong second quarter for fiscal 2026, beating Wall Street expectations on both the top and bottom lines and extending its consensus EPS beat streak to five consecutive quarters. Adjusted diluted EPS came in at $4.55, ahead of the $4.35 consensus estimate by 4.65%, while revenue of $1.18 billion topped the $1.15 billion forecast by 2.67% and grew 2.6% year over year. The clearest driver of the quarter's strength was the Crocs Brand itself, which crossed $1.00 billion in quarterly revenue for the first time on a reported basis, rising 4.3% as international sales climbed 7.8% to $541.70 million. Direct-to-consumer was a standout across both brands, with consolidated DTC revenues growing 12.0%, partly offsetting a 17.2% wholesale decline within the HEYDUDE segment, where revenues fell 5.7% to $179.03 million. With momentum building, management raised full-year 2026 revenue growth guidance to approximately 1% to 2% and lifted adjusted diluted EPS guidance to a range of $13.70 to $14.00, reflecting growing confidence in the Crocs Brand's trajectory even as HEYDUDE works through its recovery.

Key Takeaways
  • Broad consumer demand across both brands
  • Healthy direct-to-consumer growth of 12.0% consolidated
  • Strong consumer response to new product innovation
  • Crocs Brand international revenues grew 7.8%
  • Crocs Brand surpassed $1 billion in quarterly revenue

“We are pleased to have delivered a stronger-than-expected second quarter, highlighted by record enterprise revenue, including the Crocs Brand surpassing $1 billion in quarterly revenue for the first time ever. Our results reflect broad consumer demand across both brands, healthy direct-to-consumer growth, and strong consumer response to new product innovation. Based on our strong first half performance, we are again raising our full-year top- and bottom-line guidance.”

Crocs CEO, on the earnings call

Forward Guidance & Outlook

For full year 2026, the company raised guidance: revenues expected to grow approximately 1% to 2% (up from prior guidance of down 1% to up 1%), with Crocs Brand up approximately 2% to 3% and HEYDUDE Brand down approximately 4% to 2%. Adjusted diluted EPS guidance raised to $13.70 to $14.00 (from $13.20 to $13.75). Adjusted operating margin expected to expand modestly from 22.3%. GAAP effective tax rate approximately 23% and adjusted effective tax rate approximately 18%. Capital expenditures of $70 million to $80 million. For Q3 2026, revenues expected approximately flat year-over-year, with Crocs Brand up approximately 1% and HEYDUDE Brand down approximately 3% to flat. Q3 adjusted operating margin expected approximately 21.5% and adjusted diluted EPS of $3.20 to $3.30.

CROX YoY Financials

Q2 2026 vs Q2 2025 · SEC filings Q2 2025 Q2 2026
$0$400.0M$800.0M$1.2B$1.1B$1.2BRevenue$708.9M$700.7MGross Profit$107.1M$285.7MOperating Income$84.8M$204.9MNet Income
$0$400.0M$800.0M$1.2BRevenueGross ProfitOperating IncomeNet Income

CROX Revenue by Segment

Crocs Brand$1.0B+4.3%
Crocs Brand - Direct-to-Consumer$558.9M+12.9%
Crocs Brand - Wholesale$441.5M−5.0%
HEYDUDE Brand$179.0M−5.7%
HEYDUDE
HEYDUDE Brand - Direct-to-Consumer$96.5M+7.2%
HEYDUDE Brand - Wholesale$82.6M−17.2%

CROX Revenue by Geography

Rest of World$541.7M+7.8%
North America$458.7M+0.4%

Figures from SEC filings and company reports. Not investment advice.