Companies /Consumer Defensive

Flowers Foods Inc

NYSE: FLO Packaged Foods
$6.98
▼ $0.19 (−2.65%) today
Markets closed · 7:54pm ET

Q2 2025 Earnings

Reported Aug 15, 2025, 7:11am ET · SEC source
$0.30
Beat +1.83%
EPS · est. $0.29
$1.2B
Miss −1.87%
Revenue · est. $1.3B
−17.2%
Trailing market
FLO vs S&P since report
1 quarter
Consecutive EPS misses

Market Reaction

% change · around the report
−2%0+2%+4%Aug 15Aug 15report 7:11am ETearnings−0.5%−1.7%
−2%0+2%+4%Aug 15Aug 15earnings−0.5%−1.7%
FLO −1.7%S&P 500 −0.5%
0+3%Aug 15Aug 15report 7:11am ETearnings−0.5%−1.7%
0+3%Aug 15Aug 15earnings−0.5%−1.7%
FLO −1.7%NASDAQ −0.5%
0+3%+6%Aug 14Aug 22report 7:11am ETearnings−0.1%+0.9%
0+3%+6%Aug 14Aug 22earnings−0.1%+0.9%
FLO +0.9%S&P 500 −0.1%
−3%0+3%+6%Aug 14Aug 22report 7:11am ETearnings−1.3%+0.9%
−3%0+3%+6%Aug 14Aug 22earnings−1.3%+0.9%
FLO +0.9%NASDAQ −1.3%
−5.37%
Day of report
+0.51%
Next session
+0.96%
One week
−14.79%
30 days

S&P 500 over the same 30 days: +2.45%.

Did FLO Beat Earnings? Q2 2025 Results

Flowers Foods delivered a narrow earnings beat in the second quarter of fiscal 2025, but the headline figure masked a deteriorating organic business that prompted the company to cut its full-year outlook for the second time this year. The bakery group posted adjusted diluted EPS of $0.30, edging past the $0.29 consensus estimate by 3.45%, while net sales rose 1.5% to $1.24 billion, a gain driven entirely by the February acquisition of Simple Mills, which contributed $61.40 million to the top line. Strip out that acquisition tailwind and the picture darkens considerably, with organic volume falling 2.4% and pricing and mix declining 1.2% as traditional loaf bread sales softened amid what management described as an increasingly intense competitive environment. Profitability felt the strain as well, with adjusted EBITDA declining 4.0% to $137.68 million and higher interest expense tied to acquisition debt weighing on the bottom line. Looking ahead, Flowers Foods trimmed its full-year adjusted diluted EPS guidance to $1.00 to $1.10 and reduced its net sales outlook to $5.24 billion to $5.31 billion, citing persistent competitive pressures and sluggish bread demand.

Key Takeaways
  • Simple Mills acquisition contributed 5.1 percentage points to net sales growth
  • Pricing/mix declined 1.2% and volume declined 2.4%
  • Softness in traditional loaf bread sales
  • More-intense competitive environment
  • Higher outside purchases of product increased production costs as a percentage of sales by 110 basis points
  • Increased workforce-related costs
  • Higher net interest expense of $10.1 million due to acquisition-related debt
  • Lower distributor distribution fees reduced SD&A as percentage of sales

“Macroeconomic uncertainty and shifting consumer demand have continued to pressure the bread category, but our portfolio strategy has shown promise in offsetting those headwinds.”

Flowers Foods CEO, on the earnings call

Forward Guidance & Outlook

Flowers Foods lowered its fiscal 2025 guidance. Net sales are now expected at approximately $5.239 billion to $5.308 billion (previously $5.297B–$5.395B), representing 2.7% to 4.0% growth. Excluding Simple Mills, organic net sales are expected at $5.021B–$5.083B, a decline of 1.6% to 0.4%. Adjusted EBITDA is now expected at $512M–$538M (previously $534M–$562M). Adjusted diluted EPS guidance was lowered to $1.00–$1.10 (from $1.05–$1.15). Simple Mills is expected to contribute $218M–$225M in net sales and $30M–$33M in adjusted EBITDA for the partial year. The 53rd week is expected to add $70M–$80M in net sales. Assumptions include D&A of $168M–$172M, net interest expense of $58M–$62M, effective tax rate of ~25%, weighted average diluted shares of ~212.3M, and capital expenditures of $135M–$145M. The company expects competitive pressures and softness in traditional loaf sales to persist throughout the year.

FLO YoY Financials

Q2 2025 vs Q2 2024 · SEC filings Q2 2024 Q2 2025
$0$400.0M$800.0M$1.2B$1.2B$1.2BRevenue$611.6M$585.7MGross Profit$95.2M$93.4MOperating Income$67.0M$58.4MNet Income
$0$400.0M$800.0M$1.2BRevenueGross ProfitOperating IncomeNet Income

FLO Revenue by Segment

Branded Retail$826.7M+5.0%
Other$416.1M−4.9%
Simple Mills$61.4M

Figures from SEC filings and company reports. Not investment advice.