NIQ Global Intelligence plc

NIQ Global Intelligence plc (NYSE: NIQ) is a consumer intelligence company that measures and analyzes consumer buying behavior for consumer packaged goods brands, retailers and technology platforms.

It reports two revenue lines:
- Intelligence: subscription-based retail measurement, Consumer Panel and eCommerce measurement. This line accounts for most revenue and carries high retention.
- Activation: Analytics, Innovation and Retailer Analytics solutions, often sold through cross-selling.

NIQ operates in three geographic segments: Americas, EMEA and APAC. Its coverage spans 90 countries, about 82% of the world's population and more than $7.4 trillion in consumer spend. It markets its integrated retail and consumer view as 'Full View.'

The company is building an AI-native product strategy around:
- its Connect data engine, processing about 4.7 trillion records per week;
- ConnectAI;
- Optiq Bridge, delivered with OpenAI DeployCo;
- an agentic commerce partnership with Google's Shopping Graph.

NIQ was carved out of Nielsen Holdings by Advent International, combined with GfK, and completed its IPO in July 2025. Since then it has been deleveraging, running cost-restructuring programs and, as of Q3 2026, has added a share repurchase authorization. Updated Nov 12, 2026