Headquartered in Unit 1, Shenzhen Fiscal year ends December NYSE: RLX ir.relxtech.com
RLX Technology Inc. (NYSE: RLX) is a global branded e-vapor company that designs, develops, and sells electronic vapor products. The company leverages in-house technology and product development capabilities combined with consumer insights to serve adult smokers seeking smoke-free alternatives. RLX Technology's business is predominantly international, with international revenues representing 68.5% of net revenues in Q2 2026. The company is expanding beyond its core e-vapor product line into modern oral nicotine pouches and other smokeless categories. RLX Technology pursues growth through a combination of organic expansion and strategic acquisitions, including a May 2025 acquisition and a July 2026 acquisition of a 51% stake in a Western European distributor of next-generation smoke-free and FMCG products. The company employs a dual-engine strategy in Europe combining partnerships with top-tier local distributors and organic growth, while deepening store-level retail execution in Asia. Updated
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RLX Technology Inc. (NYSE: RLX) is a global branded e-vapor company that designs, develops, and sells electronic vapor products. The company leverages in-house technology and product development capabilities combined with consumer insights to serve adult smokers seeking smoke-free alternatives.
24/7 Wall St.'s 12-month price target for RLX is $2.63, rated Buy. The Wall Street consensus target is $2.79. RLX price prediction →
