Companies /Communication Services

Roku Inc - Class A

NASDAQ: ROKU Entertainment
$153.64
▼ $0.44 (−0.29%) today
Markets closed · 11:09pm ET
24/7 Rating BUY
12-Month Price Target
$166.35 +8.3% upside

Set by 24/7 Wall St.’s proprietary analysis of professional targets, profit trajectory, sector, risk, and retail attention. How we calculate our price targets →

Current close $153.64
Street consensus $162.33
Ours vs. the Street +2.5%
$137.65Conservative$153.64Current$166.35Our Target$174.03Optimistic
12-Month Projection Historical Optimistic Target Conservative
$90$120$150$180Sep 2025Sep 2027Today$174.03$166.35$137.65
$90$120$150$180Sep 2025Sep 2027Today$174.03$166.35$137.65

Analyst Sentiment

26ANALYSTS
Buy1038%
Hold1558%
Sell14%
The Bottom Line

Roku appears attractively valued at current levels. With a 8.3% upside to our $166.35 target, the risk-reward profile looks favorable for investors with a 12-month time horizon. Wall Street agrees, with 38% of analysts rating it a Buy.

The 24/7 Factor

Base Growth
Conservative growth baseline (reduced to avoid double-counting P/E growth)
1.05×
Sector Momentum
Mixed bag of growth and value
1.08×
Analyst Consensus
Mixed analyst views
+2.0%
Earnings Growth
Strong earnings acceleration
+3.0%
Volatility Adjustment
Higher volatility stock
−2.1%
Price Position
Trading near 52-week high
+1.5%
Read our full methodology →

5-Year Projection

Long-Term Forecast Optimistic Target Conservative
$150$180$210’26’27’28’29’30’31$221.35$210.54$144.38
$150$180$210’26’27’28’29’30’31$221.35$210.54$144.38

Prediction History

ROKU Price Target History Our Target Stock Price
$150$180$210Jul 16Sep 18$166.35$153.64
$150$180$210Jul 16Sep 18$166.35$153.64
Date Price Target Stock Price Rating Upside
$166.35 $153.64 BUY +8.3%
$165.74 $154.93 BUY +7.0%
$166.50 $155.59 BUY +7.0%
$204.74 $157.68 BUY +29.9%
$204.08 $157.49 BUY +29.6%
$218.80 $157.68 BUY +38.8%
$202.86 $153.11 BUY +32.5%
$150.12 $145.01 HOLD +3.5%

Frequently Asked Questions

What is the ROKU stock price prediction for 2030?

Looking ahead to 2030, our model projects ROKU could trade at an average price of $197.68, with a potential range between $148.26 and $247.10. This represents a potential 28.7% return from today’s price. Long-term forecasts depend heavily on company execution, competitive dynamics, and broader market conditions.

Is ROKU a buy, sell, or hold right now?

24/7 Wall St. currently rates ROKU as a BUY. Moderate upside (+8.3%) Among Wall Street analysts, 10 rate it Buy, 15 rate it Hold, and 1 rate it Sell.

What is the ROKU stock price target in an optimistic scenario?

In our optimistic scenario for ROKU, the stock could reach $174.03 over the next 12 months, representing a 13.3% gain from today’s price. This scenario assumes favorable conditions materialize, including strong earnings growth, positive market sentiment, and successful execution of company initiatives.

What is the downside risk for ROKU stock?

In our conservative scenario, ROKU could trade as low as $137.65 over the next 12 months, representing a 10.4% decline from current levels. This scenario accounts for potential headwinds including earnings misses, competitive pressures, or broader market weakness.

Projections are estimates based on current data, updated daily. Not investment advice. Learn how we calculate these projections →