Companies /Technology

Shopify Inc - Class A

NYSE: SHOP Software - Application
$154.31
▼ $0.02 (−0.01%) today
Markets open · 1:13pm ET
24/7 Rating BUY
12-Month Price Target
$190.27 +23.4% upside

Set by 24/7 Wall St.’s proprietary analysis of professional targets, profit trajectory, sector, risk, and retail attention. How we calculate our price targets →

Current close $154.18
Street consensus $171.15
Ours vs. the Street +11.2%
$158.57Conservative$154.18Current$190.27Our Target$198.07Optimistic
12-Month Projection Historical Optimistic Target Conservative
$120$150$180Aug 2025Aug 2027Today$198.07$190.27$158.57
$120$150$180Aug 2025Aug 2027Today$198.07$190.27$158.57

Catalysts

  • Merchant adoption driving GMV growth
  • Higher-margin services improving profitability
  • International and enterprise expansion

Risks

  • Consumer spending slowdown reducing merchant sales
  • Competition compressing platform take rates
  • Risk from financial services and logistics initiatives

Analyst Sentiment

52ANALYSTS
Buy4077%
Hold1121%
Sell12%
The Bottom Line

Shopify appears attractively valued at current levels. With a 23.4% upside to our $190.27 target, the risk-reward profile looks favorable for investors with a 12-month time horizon. Wall Street agrees, with 77% of analysts rating it a Buy.

The 24/7 Factor

Base Growth
Conservative growth baseline (reduced to avoid double-counting P/E growth)
1.05×
Sector Momentum
High-growth sector with strong innovation tailwinds
1.15×
Analyst Consensus
Strong analyst consensus (bullish)
+4.5%
Earnings Growth
Strong earnings acceleration
+3.0%
Volatility Adjustment
Higher volatility stock
−3.2%
Price Position
Upper range of 52-week trading
+0.5%
Social Sentiment
Bullish retail sentiment
+1.6%
Read our full methodology →

5-Year Projection

Long-Term Forecast Optimistic Target Conservative
$160$200$240$280’26’27’28’29’30’31$284.85$288.44$185.26
$160$200$240$280’26’27’28’29’30’31$284.85$288.44$185.26

Prediction History

SHOP Price Target History Our Target Stock Price
$120$150$180Jul 16Aug 21$184.37$149.25
$120$150$180Jul 16Aug 21$184.37$149.25
Date Price Target Stock Price Rating Upside
$184.37 $149.25 BUY +23.5%
$181.58 $154.32 BUY +17.7%
$162.94 $151.57 BUY +7.5%
$153.54 $117.15 BUY +31.1%
$148.71 $114.35 BUY +30.1%
$112.65 $123.79 HOLD −9.0%

Social Sentiment

72/100
Sentiment Score
Bullish
Retail Mood
Low
Discussion Activity

Frequently Asked Questions

What is the SHOP stock price prediction for 2030?

Looking ahead to 2030, our model projects SHOP could trade at an average price of $254.48, with a potential range between $190.86 and $318.10. This represents a potential 65.1% return from today’s price. Long-term forecasts depend heavily on company execution, competitive dynamics, and broader market conditions.

Is SHOP a buy, sell, or hold right now?

24/7 Wall St. currently rates SHOP as a BUY. Strong upside (+23.4%) Among Wall Street analysts, 40 rate it Buy, 11 rate it Hold, and 1 rate it Sell.

What is the SHOP stock price target in an optimistic scenario?

In our optimistic scenario for SHOP, the stock could reach $198.07 over the next 12 months, representing a 28.5% gain from today’s price. This scenario assumes favorable conditions materialize, including strong earnings growth, positive market sentiment, and successful execution of company initiatives.

What is the downside risk for SHOP stock?

Our conservative scenario for SHOP projects a price of $158.57 over the next 12 months (2.8% from current levels), suggesting relatively limited downside if headwinds materialize. No forecast is a guarantee. Position sizing and time horizon still matter.

Projections are estimates based on current data, updated daily. Not investment advice. Learn how we calculate these projections →