Q1 25 EPS
$-0.08
MISS 327.27%
Est. $0.04
Q1 25 Revenue
$1.36B
BEAT +1.35%
Est. $1.35B
vs S&P Since Q1 25
-75.1%
TRAILING MARKET
SNAP -39.6% vs S&P +35.6%
Market Reaction
Did SNAP Beat Earnings? Q1 2025 Results
Snap delivered a mixed first quarter for 2025, posting revenue of $1.36 billion, a 14.1% year-over-year gain that edged past the $1.35 billion consensus by 1.35%, yet falling well short on the bottom line with a loss of $0.08 per share against expect… Read more Snap delivered a mixed first quarter for 2025, posting revenue of $1.36 billion, a 14.1% year-over-year gain that edged past the $1.35 billion consensus by 1.35%, yet falling well short on the bottom line with a loss of $0.08 per share against expectations of $0.04, a 327.27% miss that underscored the gap between topline momentum and profitability. The headline driver was the continued ascent of direct-response advertising, which grew 14% year-over-year and now accounts for 75% of total advertising revenue, while Snapchat+ subscriptions surged 75% to $152 million, signaling meaningful diversification away from brand advertising. Adjusted EBITDA more than doubled to $108.42 million, and the net loss narrowed sharply to $139.59 million from $305.09 million a year ago. The forward picture, however, carries uncertainty; Snap withheld formal Q2 revenue guidance citing macroeconomic headwinds and early-quarter advertising softness, a move that led some analysts to lower their fair value estimates for the stock, even as the company trimmed full-year adjusted operating expense guidance by $50 million to a range of $2.65 to $2.70 billion.
Key Takeaways
- • Direct-response advertising revenue grew 14% YoY, now contributing 75% of total advertising revenue
- • SMB client segment driving robust topline growth with total active advertisers up 60% YoY
- • Snapchat+ subscription revenue increased 75% YoY to $152 million with nearly 15 million subscribers
- • Global impression volume grew approximately 17% YoY driven by expanded Spotlight and Creator Stories delivery
- • Community growth to 460 million DAU and 900+ million MAU
- • Operating expense discipline with Adjusted Operating Expenses up only 7% YoY
SNAP YoY Financials
Q1 2025 vs Q1 2024, source: SEC Filings
SNAP Revenue by Segment
With YoY comparisons, source: SEC Filings
SNAP Revenue by Geography
With YoY comparisons, source: SEC Filings
“We surpassed an important milestone in Q1, with our community growing to over 900 million monthly active users.”
— Evan Spiegel, Q1 2025 Earnings Press Release
SNAP Earnings Trends
SNAP vs Market 30 Day Price Reactions
30-day stock return vs benchmark after each earnings
SNAP EPS Trend
Earnings per share: estimate vs actual
SNAP Revenue Trend
Quarterly revenue: estimate vs actual
SNAP Quarterly Results
5 quarters of earnings data
| Quarter | EPS Est. | EPS Act. | Surprise | Revenue | Rev. Surprise |
|---|---|---|---|---|---|
| Q1 26 BEAT | $-0.07 | $-0.05 | +29.38% | $1.53B | +0.08% |
| Q4 25 BEAT FY | $-0.03 | $0.03 | +189.02% | $1.72B | +0.96% |
| FY Full Year | $-0.33 | $-0.27 | +19.28% | $5.93B | +0.26% |
| Q3 25 BEAT | $-0.12 | $-0.06 | +50.58% | $1.51B | +1.11% |
| Q2 25 MISS | $0.02 | $-0.16 | -1,132.26% | $1.34B | -0.05% |
| Q1 25 MISS | $0.04 | $-0.08 | -327.27% | $1.36B | +1.35% |