Snap

Snap (SNAP) Q1 2025 Earnings

Reported Apr 29, 2025 at 4:11 PM ET · SEC Source

Q1 25 EPS

$-0.08

MISS 327.27%

Est. $0.04

Q1 25 Revenue

$1.36B

BEAT +1.35%

Est. $1.35B

vs S&P Since Q1 25

-75.1%

TRAILING MARKET

SNAP -39.6% vs S&P +35.6%

Market Reaction

Did SNAP Beat Earnings? Q1 2025 Results

Snap delivered a mixed first quarter for 2025, posting revenue of $1.36 billion, a 14.1% year-over-year gain that edged past the $1.35 billion consensus by 1.35%, yet falling well short on the bottom line with a loss of $0.08 per share against expect… Read more Snap delivered a mixed first quarter for 2025, posting revenue of $1.36 billion, a 14.1% year-over-year gain that edged past the $1.35 billion consensus by 1.35%, yet falling well short on the bottom line with a loss of $0.08 per share against expectations of $0.04, a 327.27% miss that underscored the gap between topline momentum and profitability. The headline driver was the continued ascent of direct-response advertising, which grew 14% year-over-year and now accounts for 75% of total advertising revenue, while Snapchat+ subscriptions surged 75% to $152 million, signaling meaningful diversification away from brand advertising. Adjusted EBITDA more than doubled to $108.42 million, and the net loss narrowed sharply to $139.59 million from $305.09 million a year ago. The forward picture, however, carries uncertainty; Snap withheld formal Q2 revenue guidance citing macroeconomic headwinds and early-quarter advertising softness, a move that led some analysts to lower their fair value estimates for the stock, even as the company trimmed full-year adjusted operating expense guidance by $50 million to a range of $2.65 to $2.70 billion.

Key Takeaways

  • Direct-response advertising revenue grew 14% YoY, now contributing 75% of total advertising revenue
  • SMB client segment driving robust topline growth with total active advertisers up 60% YoY
  • Snapchat+ subscription revenue increased 75% YoY to $152 million with nearly 15 million subscribers
  • Global impression volume grew approximately 17% YoY driven by expanded Spotlight and Creator Stories delivery
  • Community growth to 460 million DAU and 900+ million MAU
  • Operating expense discipline with Adjusted Operating Expenses up only 7% YoY
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SNAP YoY Financials

Q1 2025 vs Q1 2024, source: SEC Filings

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SNAP Revenue by Segment

With YoY comparisons, source: SEC Filings

Q1 25 Q1 26
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SNAP Revenue by Geography

With YoY comparisons, source: SEC Filings

Q1 25 Q1 26

“We surpassed an important milestone in Q1, with our community growing to over 900 million monthly active users.”

— Evan Spiegel, Q1 2025 Earnings Press Release