Companies /Consumer Cyclical

Under Armour Inc C

NYSE: UA Apparel Manufacturing
$4.96
▼ $0.06 (−1.20%) today
Markets closed · 8:25am ET

Q1 2026 Earnings

Reported Aug 8, 2025, 7:16am ET · SEC source
$0.02
Beat +0.00%
EPS · est. $0.00
$1.1B
Beat +0.18%
Revenue · est. $1.1B
−8.5%
Trailing market
UA vs S&P since report
1 quarter
Consecutive EPS misses

Market Reaction

% change · around the report
−9%0+9%+18%Aug 8Aug 8report 7:16am ETearnings+0.6%−3.5%
−9%0+9%+18%Aug 8Aug 8earnings+0.6%−3.5%
UA −3.5%S&P 500 +0.6%
−9%0+9%+18%Aug 8Aug 8report 7:16am ETearnings+0.8%−3.5%
−9%0+9%+18%Aug 8Aug 8earnings+0.8%−3.5%
UA −3.5%NASDAQ +0.8%
−9%0+9%+18%Aug 7Aug 15report 7:16am ETearnings+1.4%−8.0%
−9%0+9%+18%Aug 7Aug 15earnings+1.4%−8.0%
UA −8.0%S&P 500 +1.4%
−9%0+9%+18%Aug 7Aug 15report 7:16am ETearnings+1.0%−8.0%
−9%0+9%+18%Aug 7Aug 15earnings+1.0%−8.0%
UA −8.0%NASDAQ +1.0%
−17.22%
Day of report
−4.24%
Next session
−3.47%
One week
−6.17%
30 days

S&P 500 over the same 30 days: +2.36%.

Did UA Beat Earnings? Q1 2026 Results

Under Armour navigated a mixed but broadly in-line first quarter of fiscal 2026, posting adjusted diluted EPS of $0.02 against a consensus estimate of $0.00 while revenue of $1.13 billion edged fractionally ahead of expectations, though it remained flat year-over-year as the brand continues its strategic reset under CEO Kevin Plank. The most meaningful driver of the quarter's performance was gross margin expansion of 70 basis points to 48.2%, fueled by favorable foreign exchange, pricing, and product mix, helping lift adjusted operating income to $24.41 million from just $8.02 million a year ago. Regionally, EMEA stood out with 9.6% growth to $248.61 million, partially cushioning a 5.5% decline in North America to $670.32 million and a 10.1% drop in Asia-Pacific. Looking ahead, the company faces a more challenging second quarter, guiding for a 6-7% revenue decline and gross margin compression of 340-360 basis points, primarily from tariff-related supply chain headwinds, with adjusted EPS expected between $0.01 and $0.02.

Key Takeaways
  • Gross margin expansion of 70 basis points driven by favorable foreign exchange, pricing, and product mix
  • EMEA revenue grew 9.6% year-over-year, strongest performing region
  • Accessories revenue increased 8.1% year-over-year
  • Licensing revenue increased 12.4% year-over-year
  • SG&A decreased 37% year-over-year (adjusted SG&A decreased 6%) due to prior year litigation reserve
  • Owned and operated store revenue increased 1%

“We are pleased our quarterly results met or exceeded our expectations as we drive a bold transformation – sharpening Under Armour into a brand where sports credibility, innovation and style meet operational discipline. Despite ongoing uncertainty, our brand is gaining strength and we're executing our strategic plan with clarity and confidence.”

Under Armour CEO, on the earnings call

Forward Guidance & Outlook

For Q2 fiscal 2026 (quarter ending September 30, 2025), Under Armour expects revenue to decline 6-7%, including a low-double-digit decrease in North America, high-single-digit growth in EMEA, and a low-teens decline in Asia-Pacific. Gross margin is expected to decline 340-360 basis points due to tariff-related supply chain headwinds and unfavorable channel mix, partially offset by favorable FX and pricing. Adjusted SG&A is expected to grow at a high-single-digit rate driven by higher marketing investments. GAAP operating income is expected to range from a $10 million loss to breakeven; adjusted operating income is expected between $30 million and $40 million. GAAP diluted loss per share is expected at $0.07 to $0.08, while adjusted diluted EPS is anticipated at $0.01 to $0.02.

UA YoY Financials

Q1 2026 vs Q1 2025 · SEC filings Q1 2025 Q1 2026
$0$400.0M$800.0M$1.2B$1.1B$1.1BRevenue$546.5M$546.5MGross Profit$3.3M$3.3MOperating Income$-2,612,000$-2,612,000Net Income
$0$400.0M$800.0M$1.2BRevenueGross ProfitOperating IncomeNet Income

UA Revenue by Segment

Apparel$746.6M−1.5%
Wholesale$649.1M−4.6%
Direct-to-Consumer$463.5M−3.5%
Footwear$265.9M−14.3%
Accessories$100.1M+8.1%
Licensing$24.4M+12.4%

UA Revenue by Geography

North America$670.3M−5.5%
EMEA$248.6M+9.6%
Asia Pacific$163.4M−10.1%
Latin America$54.6M−15.3%

Figures from SEC filings and company reports. Not investment advice.