Companies /Consumer Cyclical

Ulta Beauty Inc

NASDAQ: ULTA Specialty Retail
24/7 Rating BUY
Our 12-month price target
$717.27
+14.7% upside by Oct 2027
Price when calculated $625.35 Oct 27, 2026
Street consensus $635.84 28 analysts
Ours vs. the Street +12.8% Our target vs. consensus

Set by 24/7 Wall St.’s proprietary analysis of professional targets, profit trajectory, sector, risk, and retail attention. Recalculated at least weekly and after every earnings report.

How we calculate it →
12-Month Projection Historical Optimistic Target Conservative
$450$540$630$720Oct 2025Oct 2027Oct 27$764.23$717.27$621.86
$450$540$630$720Oct 2025Oct 2027Oct 27$764.23$717.27$621.86

Analyst Sentiment

28ANALYSTS
Buy1968%
Hold932%
Sell00%
The Bottom Line

Ulta Beauty appears attractively valued at current levels. With a 14.7% upside to our $717.27 target, the risk-reward profile looks favorable for investors with a 12-month time horizon. Wall Street agrees, with 68% of analysts rating it a Buy.

The 24/7 Factor

Base Growth
Conservative growth baseline (reduced to avoid double-counting P/E growth)
1.05×
Sector Momentum
Economic cycle dependent, moderate growth
1.05×
Analyst Consensus
Moderate analyst optimism
+4.1%
Earnings Growth
Positive earnings momentum
+1.3%
Volatility Adjustment
Average volatility
+0.3%
Price Position
Upper range of 52-week trading
+0.5%
Social Sentiment
Bullish retail sentiment
+1.5%
Read our full methodology →

5-Year Projection

Long-Term Forecast Optimistic Target Conservative
$600$800$1,000’26’27’28’29’30’31$1,045.04$981.35$706.64
$600$800$1,000’26’27’28’29’30’31$1,045.04$981.35$706.64

Prediction History

ULTA Price Target History Our Target Stock Price
$540$600$660$720Jul 31Oct 23$710.21$624.46
$540$600$660$720Jul 31Oct 23$710.21$624.46
Date Price Target Stock Price Rating Upside
$710.21 $624.46 BUY +13.7%
$681.16 $592.94 BUY +14.9%
$663.24 $570.37 BUY +16.3%
$642.05 $543.69 BUY +18.1%
$642.40 $545.20 BUY +17.8%
$649.10 $540.98 BUY +20.0%
$655.75 $546.78 BUY +19.9%
$664.94 $564.12 BUY +17.9%

Social Sentiment

72/100
Sentiment Score
Bullish
Retail Mood
Low
Discussion Activity

Frequently Asked Questions

What is the ULTA stock price prediction for 2030?

Looking ahead to 2030, our model projects ULTA could trade at an average price of $896.78, with a potential range between $672.58 and $1,120.97. This represents a potential 43.4% return from today’s price. Long-term forecasts depend heavily on company execution, competitive dynamics, and broader market conditions.

Is ULTA a buy, sell, or hold right now?

24/7 Wall St. currently rates ULTA as a BUY. Moderate upside (+14.7%) Among Wall Street analysts, 19 rate it Buy, 9 rate it Hold, and 0 rate it Sell.

What is the ULTA stock price target in an optimistic scenario?

In our optimistic scenario for ULTA, the stock could reach $764.23 over the next 12 months, representing a 22.2% gain from today’s price. This scenario assumes favorable conditions materialize, including strong earnings growth, positive market sentiment, and successful execution of company initiatives.

What is the downside risk for ULTA stock?

Our conservative scenario for ULTA projects a price of $621.86 over the next 12 months (-0.6% from current levels), suggesting relatively limited downside if headwinds materialize. No forecast is a guarantee. Position sizing and time horizon still matter.

Projections are estimates based on current data, updated daily. Not investment advice. Learn how we calculate these projections →