Companies /Consumer Cyclical

Ulta Beauty Inc

NASDAQ: ULTA Specialty Retail
$540.10
▼ $3.09 (−0.57%) today
Markets closed · 5:48pm ET
24/7 Rating BUY
12-Month Price Target
$640.28 +20.2% upside

Set by 24/7 Wall St.’s proprietary analysis of professional targets, profit trajectory, sector, risk, and retail attention. How we calculate our price targets →

Current close $532.48
Street consensus $623.42
Ours vs. the Street +2.7%
$567.97Conservative$532.48Current$640.28Our Target$743.15Optimistic
12-Month Projection Historical Optimistic Target Conservative
$480$560$640$720Aug 2025Aug 2027Today$743.15$640.28$567.97
$480$560$640$720Aug 2025Aug 2027Today$743.15$640.28$567.97

Analyst Sentiment

27ANALYSTS
Buy1970%
Hold726%
Sell14%
The Bottom Line

Ulta Beauty appears attractively valued at current levels. With a 20.2% upside to our $640.28 target, the risk-reward profile looks favorable for investors with a 12-month time horizon. Wall Street agrees, with 70% of analysts rating it a Buy.

The 24/7 Factor

Base Growth
Conservative growth baseline (reduced to avoid double-counting P/E growth)
1.05×
Sector Momentum
Economic cycle dependent, moderate growth
1.05×
Analyst Consensus
Strong analyst consensus (bullish)
+4.0%
Earnings Growth
Positive earnings momentum
+1.6%
Volatility Adjustment
Average volatility
+0.3%
Read our full methodology →

5-Year Projection

Long-Term Forecast Optimistic Target Conservative
$600$800$1,000$1,200’26’27’28’29’30’31$1,167.51$935.48$684.56
$600$800$1,000$1,200’26’27’28’29’30’31$1,167.51$935.48$684.56

Prediction History

ULTA Price Target History Our Target Stock Price
$500$550$600$650Jul 16Aug 21$623.93$521.46
$500$550$600$650Jul 16Aug 21$623.93$521.46
Date Price Target Stock Price Rating Upside
$623.93 $521.46 BUY +19.7%
$640.99 $510.75 BUY +25.5%
$631.98 $565.15 BUY +11.8%
$622.09 $512.83 BUY +21.3%
$598.51 $477.96 BUY +25.2%
$585.20 $479.57 BUY +22.0%

Frequently Asked Questions

What is the ULTA stock price prediction for 2030?

Looking ahead to 2030, our model projects ULTA could trade at an average price of $835.77, with a potential range between $626.83 and $1,044.72. This represents a potential 57.0% return from today’s price. Long-term forecasts depend heavily on company execution, competitive dynamics, and broader market conditions.

Is ULTA a buy, sell, or hold right now?

24/7 Wall St. currently rates ULTA as a BUY. Strong upside (+20.2%) Among Wall Street analysts, 19 rate it Buy, 7 rate it Hold, and 1 rate it Sell.

What is the ULTA stock price target in an optimistic scenario?

In our optimistic scenario for ULTA, the stock could reach $743.15 over the next 12 months, representing a 39.6% gain from today’s price. This scenario assumes favorable conditions materialize, including strong earnings growth, positive market sentiment, and successful execution of company initiatives.

What is the downside risk for ULTA stock?

Our conservative scenario for ULTA projects a price of $567.97 over the next 12 months (6.7% from current levels), suggesting relatively limited downside if headwinds materialize. No forecast is a guarantee. Position sizing and time horizon still matter.

Projections are estimates based on current data, updated daily. Not investment advice. Learn how we calculate these projections →