Companies /Consumer Cyclical

Wayfair Inc - Class A

NYSE: W Internet Retail
$104.47
▼ $0.98 (−0.93%) today
Markets closed · 2:03am ET
24/7 Rating BUY
12-Month Price Target
$116.32 +10.3% upside

Set by 24/7 Wall St.’s proprietary analysis of professional targets, profit trajectory, sector, risk, and retail attention. How we calculate our price targets →

Current close $105.45
Street consensus $124.03
Ours vs. the Street −6.2%
$96.44Conservative$105.45Current$116.32Our Target$125.81Optimistic
12-Month Projection Historical Optimistic Target Conservative
$60$80$100$120Oct 2025Oct 2027Today$125.81$116.32$96.44
$60$80$100$120Oct 2025Oct 2027Today$125.81$116.32$96.44

Analyst Sentiment

33ANALYSTS
Buy2061%
Hold1339%
Sell00%
The Bottom Line

Wayfair appears attractively valued at current levels. With a 10.3% upside to our $116.32 target, the risk-reward profile looks favorable for investors with a 12-month time horizon. Wall Street agrees, with 61% of analysts rating it a Buy.

The 24/7 Factor

Base Growth
Conservative growth baseline (reduced to avoid double-counting P/E growth)
1.05×
Sector Momentum
Economic cycle dependent, moderate growth
1.05×
Analyst Consensus
Moderate analyst optimism
+3.7%
Earnings Growth
Significant earnings decline
−3.0%
Volatility Adjustment
Higher volatility stock
−4.0%
Price Position
Trading near 52-week high
+1.5%
Read our full methodology →

5-Year Projection

Long-Term Forecast Optimistic Target Conservative
$90$120$150’26’27’28’29’30’31$168.05$150.93$102.69
$90$120$150’26’27’28’29’30’31$168.05$150.93$102.69

Prediction History

W Price Target History Our Target Stock Price
$90$99$108$117Jul 16Oct 2$113.22$101.21
$90$99$108$117Jul 16Oct 2$113.22$101.21
Date Price Target Stock Price Rating Upside
$113.22 $101.21 BUY +11.9%
$110.76 $98.12 BUY +12.9%
$101.74 $102.46 HOLD −0.7%
$98.52 $98.57 HOLD −0.1%
$97.29 $99.43 HOLD −2.2%
$113.49 $103.76 BUY +9.4%
$112.65 $101.52 BUY +11.0%
$116.16 $101.63 BUY +14.3%

Frequently Asked Questions

What is the W stock price prediction for 2030?

Looking ahead to 2030, our model projects W could trade at an average price of $140.48, with a potential range between $105.36 and $175.61. This represents a potential 33.2% return from today’s price. Long-term forecasts depend heavily on company execution, competitive dynamics, and broader market conditions.

Is W a buy, sell, or hold right now?

24/7 Wall St. currently rates W as a BUY. Moderate upside (+10.3%) Among Wall Street analysts, 20 rate it Buy, 13 rate it Hold, and 0 rate it Sell.

What is the W stock price target in an optimistic scenario?

In our optimistic scenario for W, the stock could reach $125.81 over the next 12 months, representing a 19.3% gain from today’s price. This scenario assumes favorable conditions materialize, including strong earnings growth, positive market sentiment, and successful execution of company initiatives.

What is the downside risk for W stock?

Our conservative scenario for W projects a price of $96.44 over the next 12 months (-8.5% from current levels), suggesting relatively limited downside if headwinds materialize. No forecast is a guarantee. Position sizing and time horizon still matter.

Projections are estimates based on current data, updated daily. Not investment advice. Learn how we calculate these projections →