Companies /Consumer Cyclical

Wayfair Inc - Class A

NYSE: W Internet Retail
$104.07
▼ $0.95 (−0.90%) today
Markets open · 2:23pm ET
24/7 Rating BUY
12-Month Price Target
$113.93 +9.4% upside

Set by 24/7 Wall St.’s proprietary analysis of professional targets, profit trajectory, sector, risk, and retail attention. How we calculate our price targets →

Current close $104.15
Street consensus $123.31
Ours vs. the Street −7.6%
$94.76Conservative$104.15Current$113.93Our Target$124.65Optimistic
12-Month Projection Historical Optimistic Target Conservative
$60$80$100$120Aug 2025Aug 2027Today$124.65$113.93$94.76
$60$80$100$120Aug 2025Aug 2027Today$124.65$113.93$94.76

Analyst Sentiment

32ANALYSTS
Buy1959%
Hold1341%
Sell00%
The Bottom Line

Wayfair appears attractively valued at current levels. With a 9.4% upside to our $113.93 target, the risk-reward profile looks favorable for investors with a 12-month time horizon. Wall Street agrees, with 59% of analysts rating it a Buy.

The 24/7 Factor

Base Growth
Conservative growth baseline (reduced to avoid double-counting P/E growth)
1.05×
Sector Momentum
Economic cycle dependent, moderate growth
1.05×
Analyst Consensus
Moderate analyst optimism
+3.5%
Earnings Growth
Significant earnings decline
−3.0%
Volatility Adjustment
Higher volatility stock
−4.0%
Price Position
Trading near 52-week high
+1.5%
Read our full methodology →

5-Year Projection

Long-Term Forecast Optimistic Target Conservative
$90$120$150’26’27’28’29’30’31$167.01$146.19$100.53
$90$120$150’26’27’28’29’30’31$167.01$146.19$100.53

Prediction History

W Price Target History Our Target Stock Price
$90$99$108$117Jul 16Aug 21$112.65$101.52
$90$99$108$117Jul 16Aug 21$112.65$101.52
Date Price Target Stock Price Rating Upside
$112.65 $101.52 BUY +11.0%
$116.16 $101.63 BUY +14.3%
$107.57 $106.60 HOLD +0.9%
$95.45 $84.90 BUY +12.4%
$92.60 $84.18 BUY +10.0%
$97.61 $91.67 BUY +6.5%

Frequently Asked Questions

What is the W stock price prediction for 2030?

Looking ahead to 2030, our model projects W could trade at an average price of $136.60, with a potential range between $102.45 and $170.75. This represents a potential 31.2% return from today’s price. Long-term forecasts depend heavily on company execution, competitive dynamics, and broader market conditions.

Is W a buy, sell, or hold right now?

24/7 Wall St. currently rates W as a BUY. Moderate upside (+9.4%) Among Wall Street analysts, 19 rate it Buy, 13 rate it Hold, and 0 rate it Sell.

What is the W stock price target in an optimistic scenario?

In our optimistic scenario for W, the stock could reach $124.65 over the next 12 months, representing a 19.7% gain from today’s price. This scenario assumes favorable conditions materialize, including strong earnings growth, positive market sentiment, and successful execution of company initiatives.

What is the downside risk for W stock?

Our conservative scenario for W projects a price of $94.76 over the next 12 months (-9.0% from current levels), suggesting relatively limited downside if headwinds materialize. No forecast is a guarantee. Position sizing and time horizon still matter.

Projections are estimates based on current data, updated daily. Not investment advice. Learn how we calculate these projections →