Whirlpool Corp
Q4 2025 Earnings
Market Reaction
S&P 500 over the same 30 days: −1.98%.
Did WHR Beat Earnings? Q4 2025 Results
Whirlpool closed out fiscal 2025 on a disappointing note, with fourth-quarter results falling short on both the top and bottom lines amid persistent margin pressure and an intensely promotional competitive landscape. The appliance maker posted non-GAAP EPS of $1.10 for the quarter, missing the $1.53 consensus estimate by 28.10%, while net sales slid 0.9% year-over-year to $4.10 billion, coming in 3.76% below analyst expectations of $4.26 billion. The steepest drag came from the North American segment, where promotional intensity and tariff-related headwinds compressed EBIT margin by 3.9 percentage points to just 2.8%. A $106.00 million JennAir trademark impairment added further noise to the quarter. Despite the miss, investors found reason for optimism in management's 2026 outlook, which calls for net sales of $15.30 billion to $15.60 billion, ongoing EPS of approximately $7.00, and free cash flow of $400.00 million to $500.00 million, supported by more than $150.00 million in structural cost reductions and an anticipated easing of promotional pricing pressure.
- Executed $200 million structural cost take out in 2025 to mitigate tariff impacts
- SDA Global direct-to-consumer business growth driving margin expansion
- Q4 JennAir trademark impairment charge of $106 million
- India stake reduction and deconsolidation resulted in $251 million gain
- MDA North America EBIT margin contracted as promotional environment had not yet reflected full tariff impact
- MDA Latin America impacted by negative macro in Argentina and aggressive competition in Brazil
“With a challenging 2025 behind us, our confidence for 2026 is based on our recent successful product launches, reduced promotional intensity and a gradual recovery of the housing market.”
Whirlpool CEO, on the earnings call
Forward Guidance & Outlook
For full-year 2026, Whirlpool expects net sales of $15.3 to $15.6 billion, representing approximately 5% like-for-like growth versus 2025. The company guides for GAAP EPS of approximately $6.25 and ongoing (non-GAAP) EPS of approximately $7.00. Ongoing EBIT margin is expected to range from 5.5% to 5.8%, with structural cost takeout exceeding $150 million contributing approximately 100 basis points of margin expansion. Cash provided by operating activities is expected at approximately $850 million and free cash flow of $400 to $500 million. The company plans approximately $400 million in debt reduction and anticipates a GAAP and adjusted tax rate of approximately 25%. The outlook is supported by successful new product launches, reduced promotional intensity, and an expected gradual recovery in the housing market.
WHR YoY Financials
WHR Revenue by Segment
Figures from SEC filings and company reports. Not investment advice.