Wix

Wix (WIX) Q2 2025 Earnings

Reported Aug 6, 2025 at 9:20 AM ET · SEC Source

Q2 25 EPS

$2.28

BEAT +29.69%

Est. $1.76

Q2 25 Revenue

$489.9M

BEAT +0.53%

Est. $487.3M

vs S&P Since Q2 25

-80.4%

TRAILING MARKET

WIX -63.6% vs S&P +16.8%

Market Reaction

Did WIX Beat Earnings? Q2 2025 Results

Wix.com delivered a strong first half of 2025, with total revenues climbing 12.6% year-over-year to $963.58 million as the web platform company continued converting its expanding user base into higher-value subscribers and business tool adopters. Bus… Read more Wix.com delivered a strong first half of 2025, with total revenues climbing 12.6% year-over-year to $963.58 million as the web platform company continued converting its expanding user base into higher-value subscribers and business tool adopters. Business Solutions revenue led the charge, rising 17.3% to $280.45 million, fueled by Wix Payments adoption among new merchants that pushed transaction revenue up 18.4% to $122.40 million, while Partners revenue grew 23.7% to $354.90 million. GAAP net income reached $91.47 million, up 44% from $63.52 million a year earlier, though the figure was meaningfully supported by a $53.71 million discrete tax benefit from the release of a deferred tax asset valuation allowance; non-GAAP net income offered a cleaner read, rising 30% to $230.12 million. Free cash flow expanded to $290.11 million from $218.54 million. Looking ahead, Wix completed a $1.15 billion convertible notes offering and secured a fresh $200 million share repurchase authorization, signaling confidence in its capital position as it integrates two AI-focused acquisitions and scales newer products including Wix Capital and Wix Checking.

Key Takeaways

  • Strong adoption of business applications and premium packages
  • Transaction revenue growth from improved Wix Payments adoption and GPV growth
  • Partners revenue growth of 23.7% from agencies with multiple Studio subscriptions and B2B partnerships
  • AI-driven productivity benefits in Customer Care organization improving gross margins
  • Price increases implemented over 2024 boosting Creative Subscriptions margins
  • Discrete tax benefit of $53.7 million from release of deferred tax asset valuation allowance
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WIX Revenue by Segment

With YoY comparisons, source: SEC Filings

Q2 25 Q1 26
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WIX Revenue by Geography

Regional revenue distribution