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Consumer Electronics

Apple iPad Backlog Worsens

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

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Apple (NASDAQ: AAPL) has already had to tell many people who ordered the new iPad from its website that they will not get the tablet by the original March 16 delivery date. Some of the orders will not be fulfilled until March 19. Based on media reports, for many people, deliveries may not arrive until the end of the month.

Apple said in a statement that

“Customer response to the new iPad has been off the charts and the quantity available for pre-order has been purchased. Customers can continue to order online and receive an estimated delivery date.”

Apple customers will not cancel orders because of the tardiness, if past habits are any indication. People have been willing to wait in long, long lines outside of Apple stores to get new products before. And, Apple has a habit of running low on products sold via its site, at least in the days immediately after a product is first introduced.

Apple shareholders will almost certainly cheer the news. The iPhone is the primary engine of Apple’s recent sales and earnings success. If the smartphone’s phenomenal performance can be augmented by the iPad, forecast sales posted by some analysts, some of which seem preposterously high, may be realistic.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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