Companies and Brands

Cramer Thinks Under Armour May Be the Next Nike

On tonight’s MAD MONEY on CNBC, Cramer was on a back-to-school tour at University of Virginia with a couple of stock picks.  He thinks the two most exciting stocks in this market are Under Armour (UA-NYSE) and Crocs (CROX-NASDAQ).  UA has already started to bounce a bit, some takeover rumors, after its big drop last week after earnings.  CROX more than doubled since his first call and he has been saying take ‘some’ of it off the table and keep some.

Cramer said he thinks one of these could be the next Nike (NKE).  Both are expensive and at the point that they either have to be the next NKE or they have to be one-tick ponies that crash.   UA trades at 47-times forward earnings and they have branched out into cleats and other areas that competes against Nike.  He doesn’t know how global it can be but it has already started to and the brand is catching.  He thinks it deserves to because of its brand.  The revenue guidance is up 30% to 35% for 2007 and Cramer thinks the owners won’t sell to puma or another yet.  Cramer thinks this one is the next Nike, or at least the Next Reebok that got acquired.  UA traded up 1.5% to $48.68 after Cramer discussed this one.

Jon C. Ogg
February 7, 2007

Take This Retirement Quiz To Get Matched With An Advisor Now (Sponsored)

Are you ready for retirement? Planning for retirement can be overwhelming, that’s why it could be a good idea to speak to a fiduciary financial advisor about your goals today.

Start by taking this retirement quiz right here from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes. Smart Asset is now matching over 50,000 people a month.

Click here now to get started.

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.