Media

Cramer Now Saying Under Armour is a Buy to the Ninth Power

Douglas A. McIntyre

Tonight on CNBC’s MAD MONEY, Jim Cramer noted the war that Under Armour (UARM) is waging a war against Nike (NKE), and against the Adidas-Reebok brand.  Cramer said he is no longer vascilating and the stock is a Buy.

He even said a Buy to the ninth power.  This isn’t just because people are wearing.  Nike is trying to keep UARM down, but UARM is winning in little niche area like baseball cleats.  This niche expansion is something Cramer is only starting to understand now and they are doing well.  This is even going to replace the under clothing for skiing and hunting, he thinks it has smart management that is looking for holes to fill.

UARM rose 0.75% to $46.73 in regular trading, but went up another 3% to $48.18 in after-hours on Cramer’s tout.

Jon C. Ogg
December 4, 2006