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Companies and Brands

Even Dollar Stores Get To Bash LeBron James (NDN)

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By Jon C. Ogg Published

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99 Cents Only Stores (NYSE: NDN) has launched nothing short of a funny nearly free advertising campaign that is local to the Texas market. The company has a “Go Texan” version of bashing LeBron James in favor of the Dallas Mavericks after the NBA Finals underdog victory.  The trick: regional weekly promotions.

The discount calls for “75 Cents Only when you don’t have a fourth quarter.”

Nice.

Apparently 99 Cents Only does not have stores in Ohio.  This ad might have done better there, and people in Ohio could probably use the discount more than customers in Texas.

The ad did not disclose whether or not it would be honored for wine, pacifiers, or diapers.

JON C. OGG

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About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. www.247wallst.com.

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