Shortly after that announcement, Keurig revealed a new multi-year manufacturing an distribution agreement for Peet’s-branded coffee and tea in K-Cup packs. Peet’s currently sells its single-cup offerings in more than 12,000 U.S. stores.
But what’s most interesting about the deal is that Peet’s is owned by German consumer products giant Joh. A. Benckiser (JAB). The German firm paid $1 billion for Peet’s in July of 2012, but also owns D.E. Master Blenders 1753 and Caribou Coffee. D.E. Master Blenders 1753 makes single-serving pads for Nestle’s Nespresso machines.
It’s not a big stretch to think that if K-Cup sales go well in the U.S., JAB may strike a deal with Keurig for the much larger D.E. Master Blenders 1753 to package and distribute K-Cups in the 44 countries that the Netherlands-based beverage company services. D.E. Master Blenders 1753 is considerably smaller than Starbucks, but privately held JAB owns an 80% interest in cosmetics firm Coty Inc. and a number of other consumer brands. The company has deep pockets and the $11 billion or so it spent on acquiring its coffee businesses indicates that it is not fooling around here. JAB can definitely play in the big leagues.
Keurig’s shares are up about 7.6% in late afternoon trading at $114.28 in a 52-week range of $52.58 to $124.42.
Sponsored: Attention Savvy Investors: Speak to 3 Financial Experts – FREE
Ever wanted an extra set of eyes on an investment you’re considering? Now you can speak with up to 3 financial experts in your area for FREE. By simply
clicking here you can begin to match with financial professionals who can help guide you through the financial decisions you’re making. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.