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Google Leads In Second Search Study

Stocks: (GOOG)(MSFT)(TWX)(YHOO)

There are probably far too many studies of the size and changes in traffic at internet sites.

Google claimed the crown in the Nielsen Netratings survey of search engine traffic for October. Later in the day, ComScore came out with it measurement.

For October, Google had 45.5% of the search market.Total US search queries were 6.8 billion, up 3% from September.

Yahoo! ranked second at 28.2%. Microsoft had 11.7% of the market. Ask.com garnered 5.8% and Time Warner network sites 5.4%.

If you’re Google, it’s good to be king.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

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