A new study by ComScore shows that internet traffic to search websites is continuing to grow. Surprisingly, Asia ranks ahead of Europe and North America in total searches in August, news which may be good for Baidu (BIDU) investors.
Of the 61 billion searches done in August, Google (GOOG) had 37.1 billion of them, followed by Yahoo! (YHOO) at 8.5 billion.
ComScore writes that their August study found that more than 750 million people age 15 and older – or 95 percent of the worldwide Internet audience – conducted 61 billion searches worldwide in August, an average of more than 80 searches per searcher.
In more detail:
Worldwide Search by Region
August 2007
Total World Age 15+, Home and Work Locations*
Source: comScore qSearch 2.0
Unique Searchers Searches Searches Per
Total Internet – By Region (000) (MM) Searcher
Worldwide 754,459 61,036 80.9
Asia-Pacific 257,952 20,295 78.7
Europe 209,678 17,846 85.1
North America 206,278 15,976 77.4
Latin America 49,995 4,784 95.7
Middle East – Africa 30,556 2,134 69.8
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*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 10 Search Properties Worldwide*
August 2007
Total World Age 15+, Home and Work Locations**
Source: comScore qSearch 2.0
Searches
Search Property (MM)
Worldwide 61,036
Google Sites 37,094
Yahoo! Sites 8,549
Baidu.com Inc. 3,253
Microsoft Sites 2,166
NHN Corporation 2,044
eBay 1,319
Time Warner 1,212
Ask Network 743
Fox Interactive 683
Lycos, Inc. 441
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* Search properties based on top 50 properties worldwide where search activity is observed.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Douglas A. McIntyre
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